Blog & Podcast

Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • Episode 36: Mark Williams – Fundraising for a small charity; what to prioritise

    Bright Spot · 36. Mark Williams – Fundraising for a small charity; four things to prioritise Episode Notes Most fundraisers are under pressure to succeed, but in many small charities this pressure can be intense. In this episode we’re looking at ways to overcome some of the challenges of fundraising if you work for a... MORE

  • Episode 35: Andy Watts – Trust fundraising ideas for chaotic times, Part 2.

    Bright Spot · 35_Andy Watts Episode Notes Though some funders keep relationships with charities very formal, many of them really appreciate it when charities go the extra mile to create a deeper relationship. But how do you go about building these relationships, both with existing funders, and indeed, with ones that are not yet supportin MORE

  • Episode 34: Emma Insley – Six ways to improve your impact measurement, especially now

    Bright Spot · 34. Emma Insley – Six ways to improve your impact measurement, especially now Episode Notes Many charities have had to change their strategy or focus since the pandemic began, in order to adapt to the new challenges the world is facing. These changes have many implications for how you measure the difference... MORE

  • How Laura transformed ‘gifts in kind’ into valuable partnerships

    Many charities sometimes receive one off donations or ‘gifts in kind’, but struggle to turn this desire to help into a more sustainable partnership that is valuable to both parties. This is a key challenge for all charities during a normal year, for some charities it has been even more pronounced as so many companies... MORE

  • Episode 33: Paul Davies – Generating major gifts momentum

    Bright Spot · 33_Paul Davies Episode Notes What can you do to build relationships, warm, generous relationships with major donor supporters, even during the pandemic? If you are a high value fundraiser, or you manage one, I hope you will find this episode helpful and encouraging as I talk to someone whose fundraising practice, confidence MORE

  • Episode 32: Andy Watts – The trust fundraising approach that increased income by 349%

    Bright Spot · 32_Andy Watts Episode Notes Charities sometimes treat trusts in a more distant, formal way compared to the way they treat other donors. This is often a missed opportunity, given that every trust is run by people who care and would enjoy a warmer relationship. In this episode I share an interview with... MORE

  • Episode 31: Damian Chapman – Corporate fundraising for a niche cause

    Bright Spot · 31_Damian Chapman Episode Notes What do you do to succeed when your charity is in a very clear niche that is not universally popular? Many charities get demoralised or waste energy trying to appeal to everybody. The best strategy is to embrace the situation and find a way to turn it to... MORE

  • Four ways you benefit from being a learner

    It can be hard to make time for learning and activities that keep you inspired, but here are four ways I’ve found it pays you back generously for what you invest. In twenty years of studying the habits and beliefs of very successful fundraisers, I can tell you that they do not all share the... MORE

  • How Neil reinvigorated relationships with supporters

    From twenty years studying what generates results in fundraising, I’ve found that a key thing that successful high value fundraisers focus on, is having conversations with the right existing and potential supporters. And so this is one key result area we help participants on our Major Gifts Mastery and Corporate Mastery Programmes to ma MORE

  • Episode 30: Lucy Squance – Partnering with another charity

    Bright Spot · 30. Lucy Squance Episode Notes Given the events of 2020, most charities are now thinking more radically about their strategies than ever before. And one option to consider for certain projects is partnering with another charity. In this episode I share an interview I conducted in the summer of 2019 with Lucy... MORE

  • Major Gifts and Corporate Mastery during the Pandemic

    Are you (or do you work with) a Corporate Partnerships or Major Gifts / Trust fundraiser? Does your charity urgently need to increase income in these areas in the next six months?  We have some exciting news! We are pleased to announce that we are now taking bookings for our fundraising Mastery Programmes in both... MORE

  • Episode 29: Rob Woods – Seven ways to increase income through more supporter conversations.

    Bright Spot · 29_Rob_Woods Episode Notes Too often, charities encourage their fundraisers to focus primarily on money, rather than building great relationships with the kinds of people who care about their cause. But even if you agree that relationship-focus rather than money-focus makes sense in theory, how do you do it in practice? In MORE

  • Episode 28: Dr Claire Routley – Talking to supporters about leaving a legacy

    Bright Spot · 28_Claire Routley Episode Notes In early March 2020, I recorded this interview with Dr Claire Routley, an expert in expert legacy fundraising. The subject of our conversation was the reasons people choose to leave a gift in their will; why many charities fail to talk about this subject to their closest supporters;... MORE

  • Episode 27: Emily Casson – More digital fundraising strategies that work, even now (Part 2)

    Bright Spot · 27_Emily_Casson Episode Notes You’ve probably realised how crucial digital fundraising is while social distancing and various levels of lockdown are in force. If you’re searching for ideas or just reassurance about what to do, I hope you will find this episode really helpful. In it, you will hear the second half of... MORE

  • Episode 26: Stevie Nicholson – Helping colleagues learn and stay inspired during lockdown

    Bright Spot · 26_Stevie_Nicholson Episode Notes There are many factors that make it hard for your team to keep positive and proactive at the moment. In many charities, being separated geographically from colleagues for such a long time is having a serious effect on morale, confidence and problem solving. In this episode of the Fundraisin MORE