Blog & Podcast

Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

Don’t miss a thing

Subscribe to the Bright Spot blog to get each new article sent directly to your inbox!

 
We hate spam and will not share your details with anyone
 
  • Need to inspire a supporter? Three ways to WOW them!

    If you’re fed up with donors not responding when you try to get in touch, and if some of the prospects you meet just don’t seem to grasp how powerful your cause is, the strategic ‘peak moments’ approach is worth looking at. The WOW approach to solving fundraising challenges is one of our favourite tactics... MORE

  • Complexity is the enemy – how one shrewd charity doubled corporate event results

    A key distinction I’ve noticed in the very successful corporate fundraisers I’ve interviewed is that they proactively focus some of their energy on things that will make companies want to meet (and in due course partner) with them. This is different from the way many charities approach corporate fundraising, which is to instead focus MORE

  • Harnessing the Power of the Niche – 19 new partnerships in 4 months

    Two big problems for most corporate fundraisers are a) how to even get your foot in the door to start a conversation with a potential partner and b) how to have companies actively desire a partnership with you ahead of any other charity. One of my favourite sessions at this year’s IOF Convention was in... MORE

  • When? The small shifts you can make in your timing that add up to a big difference.

    What time of the day are you able to concentrate best? And are there times that your concentration levels often slump? I’ve always been aware that my ability to work well on difficult tasks is affected by the time of day, but till now I’ve not been especially systematic about how to respond to these... MORE

  • How do you improve response rates in individual giving?

    I’m excited to share another guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is the author of Donors for Life as well as numerous blogs, is Director of Donor Voice Europe and is the Co-trainer on Bright Spot’s Individual Giving Mastery Programme. Why do expert performers like pilots and doctors sometimes. MORE

  • The Golden Rule of Fundraising – The single identifiable beneficiary

    We’re delighted to share a guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is Managing Director for Europe at DonorVoice, the author of Donors for Life as well as numerous blogs and is Co-trainer on Bright Spot’s Individual Giving Mastery Programme.   The power of having a clear, identifiable beneficiary MORE

  • Key Stone Habits – how could you use them to grow fundraising income?

    ‘We are what we repeatedly do. Excellence then, is not an act but a habit.’  Aristotle In studying the approaches taken by very successful fundraisers for more than 14 years, I have noticed that their habits are usually different from those of their peers who don’t raise as much. And when I’ve interviewed these fundraisers I... MORE

  • What can fundraisers learn from the 16 most successful captains in history?

    If you were asked to form a picture in your mind of an outstanding leader, I wonder what qualities you would see? In the excellent new book The Captain Class, Sam Walker describes seven qualities which many people under-value in relation to leadership. Walker was curious about the factor that made the biggest difference to... MORE

  • Ignition – how to get more of this crucial ingredient for progress

    One of my favourite books is the magnificent The Talent Code, in which Daniel Coyle demonstrates how the best of the best in a variety of fields develop such impressive skill. He describes his visits to a range of ‘talent hotbeds’, from a tennis academy near Moscow to a music school in Texas. Coyle explores... MORE

  • How to help supporter groups maximise their potential

    Together with a host of other fundraising ‘bright spots’, Dan McNally is speaking at Bright Spot LIVE, an inspirational one day event exclusively for members of the Bright Spot Members Club. If you are curious about joining the club, you can request a free one month trial by emailing Rob and Katie at mc@brightspotmembersclub.co.uk One MORE

  • How to improve fundraising results even when others believe it’s impossible.

    All the stats appeared to be against the England football team going into their recent penalty shootout against Colombia. England had had three defeats from three World Cup shootouts; six defeats in seven shootouts in major tournaments. They had the worst penalty record of any team that had been in at least 5 shootouts (a... MORE

  • The crucial advice from a sports coach that helped me raise more money

    In the summer of 2006 I played softball for my charity’s team in the London Charity Softball League. (If you’ve never seen a softball game, imagine the close cousin of baseball and rounders – hitting a ball to help your team score runs.) The second year I played, I asked someone who knew how to... MORE

  • Want to build fundraising growth (or an igloo)? The CRUCIAL ingredient…

    In my last blog I shared examples of the extraordinary power of compounding to increase your fundraising success over time. Put simply, by focusing on small, very achievable bits of progress in just a handful of (the right) areas, this momentum multiplies to achieve spectacular lifts in fundraising results. One of the most fascinating thi MORE

  • How to make your fundraising results compound…

    I was recently told an illuminating story about the legendary basketball coach, Pat Riley, widely regarded as one of the most successful coaches of all time. (Attention, if you’re more interested in growing your fundraising success than basketball, I promise the basketball bit of this will be both brief and relevant.) Apparently, in one MORE

  • What is it like to take part in a Bright Spot Mastery Programme?

    Caroline Crowther talks to Rob Woods about her progress and 3 things she did to achieve the largest gift of her career. I was recently looking through some notes I had made in an old work notebook from 2011, and it brought home how differently I operated then. Then, the only way I helped fundraisers... MORE