Blog & Podcast

Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • Episode 6 Grit – How to grow your fundraising resilience

    Episode Notes There is no factor more important to your success as a fundraiser than your grit. But is it possible to grow your resilience? In this episode of Fundraising Bright Spots, Rob Woods explains the inspiring research Professor Angela Duckworth has conducted in this area. Duckworth has argued that how gritty you are –... MORE

  • Episode 5 Adam Heuman: How do you get your board to invest in fundraising?

    Episode Notes Most fundraisers agree that you won’t achieve serious growth without first investing in fundraising. But how do you actually persuade the board to invest? In this episode of Fundraising Bright Spots, Rob Woods talks to Adam Heuman, Director of Engagement at the World Association of Girl Guides and Girl Scouts. In three sep MORE

  • Fundraising inspiration: Keep the spark alive when you’re uninspired

    Fundraising is a long game which needs consistent application over many years.  But how do you keep the spark alive  and what can you do about your fundraising when you’re uninspired? Caroline Danks from LarkOwl explains in this guest article. Fundraising inspiration – Keeping the spark alive when you’re uninspired Never mind MORE

  • Episode 4: Rachel Hunnybun: We recognised their ‘stretch’…and then giving increased 174%.

    Episode Notes One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about a particular personalised thank you project, and the difference it MORE

  • Episode 3 Jo Bega: Ace your media appeal

    Episode Notes Taking full advantage of an opportunity makes a huge difference to your fundraising momentum. In this episode of Fundraising Bright Spots, Rob Woods talks to Jo Bega, Chief Executive of Child Rescue Nepal. The charity’s Radio 4 Appeal was one of the most successful of the year and in this interview Jo explains... MORE

  • Episode 2 Andy King: How we inspired 60% of event participants to support long-term

    Episode Notes Many charities spend huge effort recruiting people to do fundraising events, but fail to inspire them to become long-term supporters. In episode 2 of Fundraising Bright Spots, Rob Woods asks Andy King to explain how he went about solving this missed opportunity when he worked at East African Playgrounds. The strategy was so. MORE

  • Episode 1. How ‘modelling’ helps you raise more money

    Episode notes As a fundraiser for a charity or non-profit, what can you do to improve your skills and results, even if you don’t have a budget for training? In this first episode of Fundraising Bright Spots, Rob Woods explains a powerful tactic he has been using to help charity fundraisers grow their results over... MORE

  • Need to inspire a supporter? Three ways to WOW them!

    If you’re fed up with donors not responding when you try to get in touch, and if some of the prospects you meet just don’t seem to grasp how powerful your cause is, the strategic ‘peak moments’ approach is worth looking at. The WOW approach to solving fundraising challenges is one of our favourite tactics... MORE

  • Complexity is the enemy – how one shrewd charity doubled corporate event results

    A key distinction I’ve noticed in the very successful corporate fundraisers I’ve interviewed is that they proactively focus some of their energy on things that will make companies want to meet (and in due course partner) with them. This is different from the way many charities approach corporate fundraising, which is to instead focus MORE

  • Harnessing the Power of the Niche – 19 new partnerships in 4 months

    Two big problems for most corporate fundraisers are a) how to even get your foot in the door to start a conversation with a potential partner and b) how to have companies actively desire a partnership with you ahead of any other charity. One of my favourite sessions at this year’s IOF Convention was in... MORE

  • When? The small shifts you can make in your timing that add up to a big difference.

    What time of the day are you able to concentrate best? And are there times that your concentration levels often slump? I’ve always been aware that my ability to work well on difficult tasks is affected by the time of day, but till now I’ve not been especially systematic about how to respond to these... MORE

  • How do you improve response rates in individual giving?

    I’m excited to share another guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is the author of Donors for Life as well as numerous blogs, is Director of Donor Voice Europe and is the Co-trainer on Bright Spot’s Individual Giving Mastery Programme. Why do expert performers like pilots and doctors sometimes. MORE

  • The Golden Rule of Fundraising – The single identifiable beneficiary

    We’re delighted to share a guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is Managing Director for Europe at DonorVoice, the author of Donors for Life as well as numerous blogs and is Co-trainer on Bright Spot’s Individual Giving Mastery Programme.   The power of having a clear, identifiable beneficiary MORE

  • Key Stone Habits – how could you use them to grow fundraising income?

    ‘We are what we repeatedly do. Excellence then, is not an act but a habit.’  Aristotle In studying the approaches taken by very successful fundraisers for more than 14 years, I have noticed that their habits are usually different from those of their peers who don’t raise as much. And when I’ve interviewed these fundraisers I... MORE

  • What can fundraisers learn from the 16 most successful captains in history?

    If you were asked to form a picture in your mind of an outstanding leader, I wonder what qualities you would see? In the excellent new book The Captain Class, Sam Walker describes seven qualities which many people under-value in relation to leadership. Walker was curious about the factor that made the biggest difference to... MORE