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Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • How to secure more meetings with wealthy donors – two lessons from Muhammad Ali

    June 14th, 2016

    On 15th November, 1962, the young, little-known boxer Cassius Clay stated with certainty that he would beat (Archie) ‘Moore in four’. The same day he also predicted he would become world champion by beating Sonny Liston via knock out in eight rounds.   There are several things that a curious fundraising professional can learn fro MORE

  • How to boost your confidence in any fundraising situation

    May 23rd, 2016

  • Leicester’s amazing success – 3 ways you too can defy the odds

    May 16th, 2016

    In winning the UK’s football Premiership for the first time in 132 years, Leicester City FC pulled off one of the greatest upsets in sporting history. They started as relegation-likely, 5000 to 1 outsiders, and made the ultimate come-back to see off their more famous and wealthy rivals and produce a fairy-tale ending.   Whether... MORE

  • The key to building donor relationships every single time

    May 9th, 2016

    In the past I have written about the immense power that fundraisers achieve when they seek to understand the psychology of influence. When we want to help someone connect to a cause they care about, there is no better place to start than the work of Dr Robert Cialdini, and for example how to make... MORE

  • The power of enthusiasm – 3 ways to strengthen it

    May 3rd, 2016

    ‘So how are you?’   It was Monday morning and I was hastily preparing flip charts as the group of arrived behind me and I heard the familiar question. As one of the fundraisers I was about to train responded, I found my attention drawn to the unusual conviction of her reply.   ‘I feel... MORE

  • Three outstanding TED talks to inspire any fundraiser

    April 27th, 2016

    In more than a decade of interviewing those few fundraisers who raise dramatically more money than other people, I’ve noticed three things:   a) They didn’t get lucky – anyone might get a lucky result once in a while, but this consistent success happens for a reason.   b) Consistent success leaves clues – huge... MORE

  • How to harness your subconscious mind to raise more money

    April 19th, 2016

  • What tactic won this £250,000 partnership?

    March 22nd, 2016

  • The £250 million ask – Part 2 – two more techniques

    March 15th, 2016

    Chelsea Football Club’s recent award-winning shirt sponsorship campaign was unorthodox and wildly successful. To any curious fundraiser, the way they achieved this lucrative feat is worthy of study.   They sent a personalised package to the CEOs of 250 of the most successful companies in the world. If you were one of those chosen f MORE

  • How Tony added WOW factor to a £50,000 ask – the Chelsea trick

    March 1st, 2016

    Chelsea Football Club’s latest shirt sponsorship deal is the largest they have ever had, and the second largest in Premiership history.   Whether you are a football / Chelsea fan or not, if you are in the business of fundraising, their innovative, award-winning strategy contains several neat techniques worth emulating.   Their MORE

  • How massively-successful fundraisers stay inspired

    February 16th, 2016

    In an inspiring evening this week, Alan Clayton helped his audience understand his tried and tested techniques for achieving positive change. The examples he gave showed that the same fundamental patterns succeed whether you’re making a change for yourself (eg changing your job) or for your team (eg doubling your team’s fundraising re MORE

  • Corporate fundraising growth – 3 unusual strategies

    February 2nd, 2016

      At the recent Corporate Partnerships Special Interest Group event I enjoyed a really thought-provoking presentation from Joe Saxton. Having spent years conducting analysis of the various fundraising markets, Joe observed that:       The majority of corporate partnerships are risk averse, bland and unoriginal Unless d MORE

  • Three ways to channel your inner Bowie

    January 19th, 2016

    One of the many techniques to be found in Lucy Gower’s fantastic new book, The Innovation Workout, is a method for generating ideas called Someone Else’s Idea.   I’ve often used this technique over the years because it jolts you out of your prevailing mode of thinking. The gist is that you focus your attention... MORE

  • Three persuasion techniques using The Authority Principle

    January 11th, 2016

    In 1955, researchers in Texas arranged for a 31 year old man to cross a street against a red light and into traffic. Sometimes he was dressed in a suit and tie, and sometimes wore less formal clothing. They discovered that when he was dressed in smart business clothes, more than three times as many... MORE

  • How to secure meetings with Dream Partner Companies

    January 5th, 2016

    A major challenge for corporate fundraisers is how on earth do you start to build a relationship with a company that would be a great strategic fit, but where you don’t currently know anyone, (and which is reluctant to talk to you on the phone or answer your emails).   So how do you secure... MORE