Blog & Podcast

Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • The art of pitching – three influencing tricks

    During my train journey yesterday I was advised that ‘due to the inclement weather, passengers are advised to take particular care when alighting…’ Can this really have happened? Here we are, playing with our smart phones and they’re talking to us like we’re a retired colonel in an Enid Blyton story? Some people might argue,... MORE

  • Three lessons from a creative corporate partnership – Homes for Hope and Ikea

    One of the most elegant case studies I heard at IFC this year was described by the always-inspiring Rory Green. In 2014 two charities which take care of abandoned dogs teamed up with Ikea Singapore to create the hugely successful Homes for Hope partnership. A key challenge for the dog shelters is finding new owners... MORE

  • Inspiring stories from Afghanistan – how you can create change even if you don’t like change

    The most inspiring presentation I have seen in years was in the closing plenary of IFC 2015. It was delivered by Alberto Cairo who worked in Afghanistan for the Red Cross for more than two decades. He described how conditions on the ground were so dangerous at one point that physical rehabilitation for people who... MORE

  • The wily citizens who tricked Neo Nazis – two lessons

    I was recently fortunate enough to attend the fabulous hotbed of fundraising inspiration that is the IFC in Holland where I heard this brilliant story. It’s the most creative piece of fundraising I’ve heard in ages so I felt I had to share… The Problem: the town of Wunsiedel in Germany has for years been... MORE

  • Gravitas: Three simple techniques to increase yours

    I was recently lucky enough to interview the voice and presentation expert Caroline Goyder. I was keen to discover techniques by which a fundraiser can increase the gravitas and confidence they project when meeting important donors and corporate partners. Caroline trained as an actor and then spent 10 years as a voice coach at the... MORE

  • What surprising factor nudged people to donate?

    In late October 2012 Hurricane Sandy ripped through the Caribbean and parts of the north-eastern United States and Canada. Thousands of homes and businesses were damaged and more than 180 people died. Following the event, fundraising appeals took place to help those affected by the disaster.  When the psychologist Jesse Chandler analysed MORE

  • Three ways to harness the law of contrast

    My family recently enjoyed a holiday in Cornwall, including plenty of trips to the beach. One day, walking down to the sea, my two young children and I splashed through several puddles. After our 20 minute swim in the bracing North Atlantic, when we walked back up the beach we discovered that the puddles were... MORE

  • The Second Law – The Law of Understanding

    I have found it’s very tempting to believe that the path to improved results in any field lies in some advanced strategy currently beyond our reach. Whereas in truth, you can very often achieve a transformational uplift by improving the way you apply the fundamentals of your craft. For example, I recently helped a charity... MORE

  • The secret to feeling more confident with Big Ego Supporters

    One of the most common questions I am asked is ‘how can I feel less nervous when meeting or asking for gifts from people who are older, wealthier and more powerful than myself?’. In my new book, The Fundraiser Who Wanted More, this is one of the questions that Claire asks Mark, her mentor. In... MORE

  • Three ways to make use of Social Proof

    Do you think the amount of money given by commuters to a street musician would go up if an accomplice walked past in front of other passers-by, putting money in the hat? The researchers, like most fundraisers I describe this experiment to, predicted that more people will now put money in the hat. But no-one... MORE

  • Two simple changes that boost confidence

    In my new book, The Fundraiser Who Wanted More, the heroine struggles to feel confident when dealing with important, wealthy, older donors. She learns the fourth law of persuasion in fundraising, which is about the extraordinary difference your state makes to your ability to confidently influence both colleagues and donors. She learns tha MORE

  • The little-known trick that makes it easier to ask for big gifts

    How can we make the moment of asking for a large gift, easier?   The most crucial thing to solve is how you feel about asking someone to give – ie literally, get clear what it means to you, to present someone with the opportunity to give generously to a cause they care about.  ... MORE

  • Seven ideas that help when working for a less popular cause

    I really enjoyed Laura Perkins’ recent blog – Five insights into how to raise funds for your Unpopular Cause. A couple of years ago I spoke at a conference on this subject and here are a few of the ideas I shared in that session. 1) Choose your focus. Laura makes an excellent first point,... MORE

  • The secret to doubling your corporate partnerships income

    One of the biggest headaches that corporate fundraisers describe is being repeatedly distracted by (often senior) colleagues who want them to make approaches to companies based on a whim or eg a suggestion from a guest at your CEO’s husband’s dinner party.   Occasionally we are right to change our agreed plan when a great... MORE

  • Four crucial fundraising lessons from a music teacher

    My brother-in-law, Ross, is a music teacher, but last week he told me he recently got to play the role of major donor fundraiser on behalf of his school. A few weeks ago he had a meeting with an old boy of the school who had previously expressed interest in making a gift to set... MORE