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Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • How Better Understanding Your Audience Helps You Recruit New Supporters

    In Episode 52 of the Fundraising Bright Spots Podcast, Jenny Crabtree of Navigate Fundraising shared her recipe for successful individual giving. Today we want to look at one of those ingredients – knowing your audience. This is crucial. If you don’t understand what your audiences cares about, then you can’t give them a clear, emoti MORE

  • Building a million-pound partnership

    September 8th, 2021

    6 lessons from how one small charity created a transformational partnership during the pandemic. The default way many charities approach corporate fundraising is to apply through a Charity of the Year process, if it exists. The clear upside to this is that the company has made the decision to find a charity to raise funds... MORE

  • Need to Attract New Corporate Partners? SEVEN tips inspired by one brilliant campaign.

    August 19th, 2021

    In Episode 61 of the Fundraising Bright Spots podcast, Laura Webb, who in 2020 had been interim head of corporate partnerships at Leeds Children’s Hospital, described how in the winter of 2020 she and her colleagues launched a new initiative, Sponsor the Sparkle. It was a way for local businesses and supporters to donate to... MORE

  • Powerful corporate partnerships strategies that continue to work during the pandemic

    August 5th, 2021

    The last 18 months has presented great challenges for corporate fundraisers, so on our Corporate Partnerships Mastery Programme we deliberately share and practice strategies that are effective in spite of the chaos that the companies are still experiencing. One of the inspiring examples I like to share with fundraisers in this Programme i MORE

  • Successful Event Fundraising during the pandemic – mindset and tactics

    June 30th, 2021

    The last 18 months have obviously presented great challenges for charities’ event fundraising. The environment in which we must operate is now so different. And it has also been inspiring to see how charities have responded, to learn what approaches have proved helpful, and in some cases, very successful, in spite of all the difficultie MORE

  • The obstacle is the way

    March 25th, 2021

    FIVE keys to help you find and adapt to opportunities in spite of the ongoing challenges. With so much challenge and constant change in the last year, one of the books I’ve found especially helpful is Ryan Holiday’s The obstacle is the way. The central, empowering theme is that challenging events can not only be... MORE

  • Culture first – how one small charity made its fundraising so DYNAMIC during COVID

    February 11th, 2021

    We’re under pressure to get results, so as fundraisers it’s tempting to focus our energies on the results we want, and the activities needed to get there, but these efforts often fail unless we first get clear on something more important. I wanted to share an example of how making decisions about how you are... MORE

  • How to smash your target

    February 5th, 2021

    What I learned about increasing fundraising income from a high achieving fundraiser and ultra runner. In early March I saw on twitter that a fellow fundraiser, Max Newton was running the Tunnel Ultra. If you’re not an ultra runner, you’re probably not aware of this EXTRAORDINARY running event, so I’ll explain…its a 200 mile ul MORE

  • How a small music charity secured its LARGEST EVER MAJOR GIFT

    January 15th, 2021

    In this encouraging film, Rob interviews the irrepressible Paul Davies to find out some of the tactics that helped him make such a difference to his small music charities’ high value income, including a dramatic increase in engagement with supporters, and the largest gift the charity has ever received.     Want to find out... MORE

  • Creating Great Festive Content for your Supporters – Three Ideas

    December 9th, 2020

    Charities are working as hard as ever to connect with their supporters at the moment. I wanted to share just one example that I think is great, which is the virtual advent calendar made by an excellent charity called Mousetrap Theatre Projects. Mousetrap Theatre Projects is a theatre education charity which helps young people to... MORE

  • Christmas team party in 2020?! Some ideas to help you plan

    November 12th, 2020

    Festive celebrations can lift spirits after all of the hard work you’ve done at the end of a year. But this year the pandemic is inevitably forcing us to re-think what we might do instead of a team lunch or party. Recently, at one of our regular Group Coaching session for the Bright Spot Members... MORE

  • Playing to your strengths – 3 steps to help shape your charity fundraising strategy

    November 3rd, 2020

    Most fundraisers are under pressure to succeed, but in many small charities this pressure can be intense. With limited time, budget and brand recognition, it can feel like the odds are against you even in a ‘normal’ year, let along 2020 / 2021. Recently I spoke to Mark Williams, an experienced fundraiser and leader, who... MORE

  • Four Individual Giving Pitfalls this year, (and how to solve them).

    As some sources of income for charities have been badly hit by the effects of COVID19, individual giving income is now more important than ever. But with so much on your plate, what activities are most likely to make a difference to keeping your income from individuals strong (and increasing the chances that it will... MORE

  • How do you improve response rates in Individual Giving?

    I’m excited to share another guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is the author of Donors for Life as well as numerous blogs, and is the Co-trainer on Bright Spot’s Individual Giving Mastery Programme. Why do expert performers like pilots and doctors sometimes make mistakes? And what can anyone MORE

  • How Laura transformed ‘gifts in kind’ into valuable partnerships

    August 17th, 2020

    Many charities sometimes receive one off donations or ‘gifts in kind’, but struggle to turn this desire to help into a more sustainable partnership that is valuable to both parties. This is a key challenge for all charities during a normal year, for some charities it has been even more pronounced as so many companies... MORE