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Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • VIRTUAL EVENTS THAT INSPIRE – 6 tips for fundraisers to create virtual events and webinars to connect with your supporters

    May 15th, 2020

    This article is all about how charities or fundraisers can create virtual events to inspire to supporters to help you build closer relationships, and in due course, grow income. Here are my 6 tips for fundraisers to create virtual events and webinars to connect with your supporters. 1. Decide to make it exciting / enticing,... MORE

  • Part 1: Inspire – what to say to supporters, even now

    A key focus that fundraisers in our online training community, the Bright Spot Club, have been getting fabulous results through, is proactively seeking out more conversations with existing supporters. But what should you say during these calls? As always, the first thing to do, when in either a virtual or face to face conversation, is... MORE

  • How recognising donors’ “stretch” led to an increase of 174%

    I wanted to share an interesting tactic to help fundraisers planning stewardship activity during the pandemic – inspired by a pattern I’ve noticed in  conversations with various fundraisers who I train and coach. It came about through one of our regular group coaching calls with people in the Bright Spot Members Club and one fund MORE

  • 6 strategies to grow your digital fundraising income

    Finding a way to make digital fundraising work is more important than ever during this pandemic. Whether we like it or not, with the lockdown and social distancing, we are all using more digital tools to communicate, learn and solve daily problems.  Growing the digital fundraising income for your charity can be an uphill struggle.... MORE

  • Challenge event fundraising in a pandemic

    April 27th, 2020

    Tactics for helping supporters still raise funds even if they’re stuck at home. Clearly with people not able to meet in groups (or potentially even leave their homes) sporting events have had to be cancelled. But how can you help your supporters (when they need your charities’ event more than ever) and help save your... MORE

  • Captain Tom Moore raises over £32 million for NHS Charities – 3 Fundraising Lessons

    Captain Tom Moore is a World War Two veteran. He’s 99 years old. 10 days ago, he set out to raise £1,000 pounds for the NHS by doing 100 laps of his garden with his walking frame before his hundredth birthday. Within 24 hours, as soon as the public got wind of what he was... MORE

  • The gaming partnership to combat fake news – what strategic partnerships would further your mission?

    February 19th, 2020

    Not too long ago the predominant way for a charity to seek support from a company was to apply through an annual process to become Charity of the Year. There are many drawbacks to this approach for both parties. For the company, having to build new relationships and learn new lessons each year to make... MORE

  • Fundraising inspiration: Keep the spark alive when you’re uninspired

    December 2nd, 2019

    Fundraising is a long game which needs consistent application over many years.  But how do you keep the spark alive  and what can you do about your fundraising when you’re uninspired? Caroline Danks from LarkOwl explains in this guest article. Fundraising inspiration – Keeping the spark alive when you’re uninspired Never mind MORE

  • Need to inspire a supporter? Three ways to WOW them!

    September 20th, 2019

    If you’re fed up with donors not responding when you try to get in touch, and if some of the prospects you meet just don’t seem to grasp how powerful your cause is, the strategic ‘peak moments’ approach is worth looking at. The WOW approach to solving fundraising challenges is one of our favourite tactics... MORE

  • Complexity is the enemy – how one shrewd charity doubled corporate event results

    September 3rd, 2019

    A key distinction I’ve noticed in the very successful corporate fundraisers I’ve interviewed is that they proactively focus some of their energy on things that will make companies want to meet (and in due course partner) with them. This is different from the way many charities approach corporate fundraising, which is to instead focus MORE

  • Harnessing the Power of the Niche – 19 new partnerships in 4 months

    August 21st, 2019

    Two big problems for most corporate fundraisers are a) how to even get your foot in the door to start a conversation with a potential partner and b) how to have companies actively desire a partnership with you ahead of any other charity. One of my favourite sessions at this year’s IOF Convention was in... MORE

  • When? The small shifts you can make in your timing that add up to a big difference.

    July 25th, 2019

    What time of the day are you able to concentrate best? And are there times that your concentration levels often slump? I’ve always been aware that my ability to work well on difficult tasks is affected by the time of day, but till now I’ve not been especially systematic about how to respond to these... MORE

  • How do you improve response rates in individual giving?

    I’m excited to share another guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is the author of Donors for Life as well as numerous blogs, is Director of Donor Voice Europe and is the Co-trainer on Bright Spot’s Individual Giving Mastery Programme. Why do expert performers like pilots and doctors sometimes. MORE

  • The Golden Rule of Fundraising – The single identifiable beneficiary

    We’re delighted to share a guest blog this week from Craig Linton (aka The Fundraising Detective). Craig is Managing Director for Europe at DonorVoice, the author of Donors for Life as well as numerous blogs and is Co-trainer on Bright Spot’s Individual Giving Mastery Programme.   The power of having a clear, identifiable beneficiary MORE

  • Key Stone Habits – how could you use them to grow fundraising income?

    April 9th, 2019

    ‘We are what we repeatedly do. Excellence then, is not an act but a habit.’  Aristotle In studying the approaches taken by very successful fundraisers for more than 14 years, I have noticed that their habits are usually different from those of their peers who don’t raise as much. And when I’ve interviewed these fundraisers I... MORE