Corporate Partnerships

  • Episode 61: Attracting new corporate partners – our sparkling proposition, with Laura Webb

    April 21st, 2021

    Bright Spot · 61_Laura_Webb Episode Notes If your charity works wants to win and grow corporate partnerships, then one really valuable asset is a proposition or first step that is both easy to understand and enticing to those companies. This is by no means easy, so I was fascinated to hear the way Laura Webb... MORE

  • Episode 58: Influencing colleagues within your charity, with Ben Swart

    March 25th, 2021

    Bright Spot · Ep 58 Rob and Ben influencing internally Episode Notes One of the biggest headaches for many fundraisers is encouraging colleagues see things from the donor or partners’ point of view, and to want to take actions that would be good for relationships with those supporters (and therefore good for fundraising growth). And... MORE

  • The obstacle is the way

    March 25th, 2021

    FIVE keys to help you find and adapt to opportunities in spite of the ongoing challenges. With so much challenge and constant change in the last year, one of the books I’ve found especially helpful is Ryan Holiday’s The obstacle is the way. The central, empowering theme is that challenging events can not only be... MORE

  • How Laura transformed ‘gifts in kind’ into valuable partnerships

    August 17th, 2020

    Many charities sometimes receive one off donations or ‘gifts in kind’, but struggle to turn this desire to help into a more sustainable partnership that is valuable to both parties. This is a key challenge for all charities during a normal year, for some charities it has been even more pronounced as so many companies... MORE

  • Major Gifts and Corporate Mastery during the Pandemic

    July 13th, 2020

    Are you (or do you work with) a Corporate Partnerships or Major Gifts / Trust fundraiser? Does your charity urgently need to increase income in these areas in the next six months?  We have some exciting news! We are pleased to announce that we are now taking bookings for our fundraising Mastery Programmes in both... MORE

  • INSPIRE. Part 2 – What to say to supporters – even now. Three more tactics

    The most successful major donor, corporate and trust fundraisers I’ve been interviewing over the last three months have been putting disproportionate effort into having more real (virtual or phone) conversations with their supporters. But what should you do and say during these calls to make the most likely to succeed? As always, the fi MORE

  • Part 1: Inspire – what to say to supporters, even now

    A key focus that fundraisers in our online training community, the Bright Spot Club, have been getting fabulous results through, is proactively seeking out more conversations with existing supporters. But what should you say during these calls? As always, the first thing to do, when in either a virtual or face to face conversation, is... MORE

  • The gaming partnership to combat fake news – what strategic partnerships would further your mission?

    February 19th, 2020

    Not too long ago the predominant way for a charity to seek support from a company was to apply through an annual process to become Charity of the Year. There are many drawbacks to this approach for both parties. For the company, having to build new relationships and learn new lessons each year to make... MORE

  • Need to inspire a supporter? Three ways to WOW them!

    September 20th, 2019

    If you’re fed up with donors not responding when you try to get in touch, and if some of the prospects you meet just don’t seem to grasp how powerful your cause is, the strategic ‘peak moments’ approach is worth looking at. The WOW approach to solving fundraising challenges is one of our favourite tactics... MORE

  • Complexity is the enemy – how one shrewd charity doubled corporate event results

    September 3rd, 2019

    A key distinction I’ve noticed in the very successful corporate fundraisers I’ve interviewed is that they proactively focus some of their energy on things that will make companies want to meet (and in due course partner) with them. This is different from the way many charities approach corporate fundraising, which is to instead focus MORE