Corporate Partnerships

  • Building a million-pound partnership

    September 8th, 2021

    6 lessons from how one small charity created a transformational partnership during the pandemic. The default way many charities approach corporate fundraising is to apply through a Charity of the Year process, if it exists. The clear upside to this is that the company has made the decision to find a charity to raise funds... MORE

  • Need to Attract New Corporate Partners? SEVEN tips inspired by one brilliant campaign.

    August 19th, 2021

    In Episode 61 of the Fundraising Bright Spots podcast, Laura Webb, who in 2020 had been interim head of corporate partnerships at Leeds Children’s Hospital, described how in the winter of 2020 she and her colleagues launched a new initiative, Sponsor the Sparkle. It was a way for local businesses and supporters to donate to... MORE

  • Powerful corporate partnerships strategies that continue to work during the pandemic

    August 5th, 2021

    The last 18 months has presented great challenges for corporate fundraisers, so on our Corporate Partnerships Mastery Programme we deliberately share and practice strategies that are effective in spite of the chaos that the companies are still experiencing. One of the inspiring examples I like to share with fundraisers in this Programme i MORE

  • Episode 67: Winning a £1m strategic partnership for our small charity, with Pippa Hind-Walsh

    June 30th, 2021

    Bright Spot · 67_Pippa Hind Walsh Episode Notes Many charities see the advantages of creating strategic, long-term partnerships with companies, as an anti-dote to the many challenges of applying for those intensely competitive Charity of the Year partnerships. But how do you go about approaching companies where there is a good fit with y MORE

  • Episode 61: Attracting new corporate partners – our sparkling proposition, with Laura Webb

    April 21st, 2021

    Bright Spot · 61_Laura_Webb Episode Notes If your charity works wants to win and grow corporate partnerships, then one really valuable asset is a proposition or first step that is both easy to understand and enticing to those companies. This is by no means easy, so I was fascinated to hear the way Laura Webb... MORE

  • Episode 58: Influencing colleagues within your charity, with Ben Swart

    March 25th, 2021

    Bright Spot · Ep 58 Rob and Ben influencing internally Episode Notes One of the biggest headaches for many fundraisers is encouraging colleagues see things from the donor or partners’ point of view, and to want to take actions that would be good for relationships with those supporters (and therefore good for fundraising growth). And... MORE

  • The obstacle is the way

    March 25th, 2021

    FIVE keys to help you find and adapt to opportunities in spite of the ongoing challenges. With so much challenge and constant change in the last year, one of the books I’ve found especially helpful is Ryan Holiday’s The obstacle is the way. The central, empowering theme is that challenging events can not only be... MORE

  • How Laura transformed ‘gifts in kind’ into valuable partnerships

    August 17th, 2020

    Many charities sometimes receive one off donations or ‘gifts in kind’, but struggle to turn this desire to help into a more sustainable partnership that is valuable to both parties. This is a key challenge for all charities during a normal year, for some charities it has been even more pronounced as so many companies... MORE

  • Major Gifts and Corporate Mastery during the Pandemic

    July 13th, 2020

    Are you (or do you work with) a Corporate Partnerships or Major Gifts / Trust fundraiser? Does your charity urgently need to increase income in these areas in the next six months?  We have some exciting news! We are pleased to announce that we are now taking bookings for our fundraising Mastery Programmes in both... MORE

  • INSPIRE. Part 2 – What to say to supporters – even now. Three more tactics

    The most successful major donor, corporate and trust fundraisers I’ve been interviewing over the last three months have been putting disproportionate effort into having more real (virtual or phone) conversations with their supporters. But what should you do and say during these calls to make the most likely to succeed? As always, the fi MORE