Corporate Partnerships

  • WOW Moments: How Clio and Jane used ‘wow’ to grow high value income.

    In a world where most people are easily distracted what can we do to positively ‘break the script’? Is it possible to create positive surprise and connection in our supporters beyond what most would expect? In Episodes 88 and 89 of the Fundraising Bright Spots podcast, Clio Gressani describes the fabulous growth her high value... MORE

  • Episode 92: Win that pitch! with Laura Matthews and Rob Woods

    March 8th, 2022

    Bright Spot · 92_Laura Matthews     Episode Notes Sometimes you can build partnerships informally, without needing to pitch, but sooner or later most corporate fundraisers will be asked to pitch formally to a company. When this happens, clearly the stakes are high. So what can you do to increase your chances of winning? This time,... MORE

  • Episode 90: How to use contrast and storytelling to inspire, with Ben Swart and Rob Woods

    February 10th, 2022

    Bright Spot · Ep 90 Contrast     Episode Notes When you get the chance to explain your charity’s work, we’ve found that what you choose to say or write makes a big difference to fundraising results. In this episode Rob is joined by long-standing Bright Spot trainer, Ben Swart. Together they share a technique for... MORE

  • Building a million-pound partnership

    September 8th, 2021

    6 lessons from how one small charity created a transformational partnership during the pandemic. The default way many charities approach corporate fundraising is to apply through a Charity of the Year process, if it exists. The clear upside to this is that the company has made the decision to find a charity to raise funds... MORE

  • Need to Attract New Corporate Partners? SEVEN tips inspired by one brilliant campaign.

    August 19th, 2021

    In Episode 61 of the Fundraising Bright Spots podcast, Laura Webb, who in 2020 had been interim head of corporate partnerships at Leeds Children’s Hospital, described how in the winter of 2020 she and her colleagues launched a new initiative, Sponsor the Sparkle. It was a way for local businesses and supporters to donate to... MORE

  • Powerful corporate partnerships strategies that continue to work during the pandemic

    August 5th, 2021

    The last 18 months has presented great challenges for corporate fundraisers, so on our Corporate Partnerships Mastery Programme we deliberately share and practice strategies that are effective in spite of the chaos that the companies are still experiencing. One of the inspiring examples I like to share with fundraisers in this Programme i MORE

  • Episode 67: Winning a £1m strategic partnership for our small charity, with Pippa Hind-Walsh

    June 30th, 2021

    Bright Spot · 67_Pippa Hind Walsh Episode Notes Many charities see the advantages of creating strategic, long-term partnerships with companies, as an anti-dote to the many challenges of applying for those intensely competitive Charity of the Year partnerships. But how do you go about approaching companies where there is a good fit with y MORE

  • Episode 61: Attracting new corporate partners – our sparkling proposition, with Laura Webb

    April 21st, 2021

    Bright Spot · 61_Laura_Webb Episode Notes If your charity works wants to win and grow corporate partnerships, then one really valuable asset is a proposition or first step that is both easy to understand and enticing to those companies. This is by no means easy, so I was fascinated to hear the way Laura Webb... MORE

  • Episode 58: Influencing colleagues within your charity, with Ben Swart

    March 25th, 2021

    Bright Spot · Ep 58 Rob and Ben influencing internally Episode Notes One of the biggest headaches for many fundraisers is encouraging colleagues see things from the donor or partners’ point of view, and to want to take actions that would be good for relationships with those supporters (and therefore good for fundraising growth). And... MORE

  • The obstacle is the way

    March 25th, 2021

    FIVE keys to help you find and adapt to opportunities in spite of the ongoing challenges. With so much challenge and constant change in the last year, one of the books I’ve found especially helpful is Ryan Holiday’s The obstacle is the way. The central, empowering theme is that challenging events can not only be... MORE