Fundraising Skills

When? The small shifts you can make in your timing that add up to a big difference.

July 25th 2019

What time of the day are you able to concentrate best? And are there times that your concentration levels often slump? I’ve always been aware that my ability to work well on difficult tasks is affected by the time of day, but till now I’ve not been especially systematic about how to respond to these... Read more

Key Stone Habits – how could you use them to grow fundraising income?

April 9th 2019

‘We are what we repeatedly do. Excellence then, is not an act but a habit.’  Aristotle In studying the approaches taken by very successful fundraisers for more than 14 years, I have noticed that their habits are usually different from those of their peers who don’t raise as much. And when I’ve interviewed these fundraisers I... Read more

How to help supporter groups maximise their potential

August 13th 2018

Together with a host of other fundraising ‘bright spots’, Dan McNally is speaking at Bright Spot LIVE, an inspirational one day event exclusively for members of the Bright Spot Members Club. If you are curious about joining the club, you can request a free one month trial by emailing Rob and Katie at mc@brightspotmembersclub.co.uk One... Read more

Miracle?! How Southgate prepared England for penalty victory and how it can help you raise more money

July 9th 2018

All the stats appeared to be against the England football team going into their recent penalty shootout against Colombia. England had had three defeats from three World Cup shootouts; six defeats in seven shootouts in major tournaments. They had the worst penalty record of any team that had been in at least 5 shootouts (a... Read more

The crucial advice from a sports coach that helped me raise more money

June 20th 2018

In the summer of 2006 I played softball for my charity’s team in the London Charity Softball League. (If you’ve never seen a softball game, imagine the close cousin of baseball and rounders – hitting a ball to help your team score runs.) The second year I played, I asked someone who knew how to... Read more

Sprinting to Individual Giving Success

April 3rd 2018

Guest Blog by Craig Linton (The Fundraising Detective), Individual Giving expert and co-author of Donors for Life. In recent blog posts, Rob has been talking about the extraordinary effect of compounding. The basic idea being that numerous small improvements can, over time, lead to breakthrough results. In individual giving A/B testing often leads to micro-improvements... Read more

Want to build fundraising growth (or an igloo)? The CRUCIAL ingredient…

March 26th 2018

In my last blog I shared examples of the extraordinary power of compounding to increase your fundraising success over time. Put simply, by focusing on small, very achievable bits of progress in just a handful of (the right) areas, this momentum multiplies to achieve spectacular lifts in fundraising results. One of the most fascinating things... Read more

How to make your fundraising results compound…

March 14th 2018

I was recently told an illuminating story about the legendary basketball coach, Pat Riley, widely regarded as one of the most successful coaches of all time. (Attention, if you’re more interested in growing your fundraising success than basketball, I promise the basketball bit of this will be both brief and relevant.) Apparently, in one exhausting... Read more

Fame vs technique – Who won?

May 4th 2015

The TV presenter spoke passionately. Her charisma is well-known. We listened. And then the fundraiser stood up to speak… I was recently at an event where we heard these two presentations. Both were intelligent and articulately argued, but one of them made a far bigger impact on the audience. Question: Which one? Answer: The presentation... Read more

The Dufresne Jolt – a fundraising lesson from the Shawshank Redemption

April 20th 2015

My favourite moment in the Shawshank Redemption is the look on the evil warden’s face when he finally discovers the tunnel that Andy Dufresne has been digging under his nose. I love it because finding the tunnel jolts my understanding of the entire plot up to this point, in which the nasty warden had seemed... Read more