Useful Tactics For All Fundraisers

  • Episode 100: Cost of living crisis; and thinking small, with Rachel Ketola and Phoebe Cooper

    June 23rd, 2022

    Bright Spot · 100 – Rachel and Phoebe To celebrate our 100th episode, Rob spoke to two regular listeners, both with great fundraising stories to tell. Rachel Ketola shares how being proactive to create a series of small ‘WOW’ moments inspired one donor to increase his regular gift to the hospice from £50, to £1000... MORE

  • Episode 99: The surprising power of tiny habits, with Rob Woods

    May 26th, 2022

    Bright Spot · 99_Tiny Habits     Episode Notes After studying fundraising success for nearly two decades, Rob has found that great results rarely come from one stroke of brilliance. Rather, it usually comes from doing helpful (very do-able!) things consistently. In this episode, Rob shares examples of fundraisers who have used habits MORE

  • Episode 97: More tips for growing your fundraising success rate, with Ciaran Biggins.

    May 17th, 2022

    Bright Spot · 97_Ciaran Biggins Pt2     Episode Notes: Ciaran Biggins is an experienced fundraiser and the founder of MindFood, a small London charity which uses gardening to help people improve their mental health. In this episode Ciaran shares tactics that have helped him raise funds for his small charity, including a tool he used.. MORE

  • Episode 96: MindFood – raising funds for a small charity, with Ciaran Biggins.

    May 10th, 2022

    Bright Spot · 96. MindFood – raising funds for a small charity, with Ciaran Biggins.     Episode Notes Ciaran Biggins is an experienced corporate fundraiser who over a decade ago decided to set up a social enterprise to help people with their mental health, called MindFood. It later became a charity. In this episode Ciaran... MORE

  • Episode 95: The power of knowing your values, with Martha Awojobi

    April 7th, 2022

    Bright Spot · 85_Martha Awojobi     Episode Notes This time Rob interviews Martha Awojobi, who two years ago changed the focus of her career from fundraising to anti-racism consultancy for the charity sector. One of Martha’s many achievements is leading the ground-breaking BAME Online fundraising conference. This wide-ranging discus MORE

  • WOW Moments: How Clio and Jane used ‘wow’ to grow high value income.

    In a world where most people are easily distracted what can we do to positively ‘break the script’? Is it possible to create positive surprise and connection in our supporters beyond what most would expect? In Episodes 88 and 89 of the Fundraising Bright Spots podcast, Clio Gressani describes the fabulous growth her high value... MORE

  • Episode 94: Digital fundraising success, especially now, with Emily Casson.

    April 5th, 2022

    Bright Spot · 94 Emily Casson     Episode Notes Clearly digital approaches can help your fundraising success, but digital also feels daunting to many charities. So how do make it work in practice? In this episode, the brilliant Emily Casson, Digital Marketing and Fundraising Manager at the Salvation Army, shares her powerful, succinct MORE

  • Episode 93: Transform income through fabulous, consistent engagement, with Rob Woods

    March 16th, 2022

    Bright Spot · 93_Rob Woods     Episode Notes The first story I share in this episode is of a charity’s appeal raising SIX TIMES more than its (already ambitious) target. How did they do it? I believe the major factor is that they found a way to add consistent value to supporter relationships for months... MORE

  • Episode 90: How to use contrast and storytelling to inspire, with Ben Swart and Rob Woods

    February 10th, 2022

    Bright Spot · Ep 90 Contrast     Episode Notes When you get the chance to explain your charity’s work, we’ve found that what you choose to say or write makes a big difference to fundraising results. In this episode Rob is joined by long-standing Bright Spot trainer, Ben Swart. Together they share a technique for... MORE

  • Episode 89: Creative story-telling and inspiring stewardship, with Clio Gressani

    February 1st, 2022

    Bright Spot · 89_Clio Grissini Part 2     Episode Notes The partnerships and philanthropy team at Shelterbox have achieved fabulous growth in the last 18 months. In Episode 88 Clio Gressani shared their unusual approach, two very practical KPIs and examples of her team’s creativity. In this, the second part of Rob’s conversation w MORE