Useful Tactics For All Fundraisers

  • Episode 65: Increasing engagement, with Henrietta Carter-Mayers

    June 4th, 2021

    Bright Spot · 65_Henrietta Episode Notes An important ingredient in fundraising success is engaging your community. An effective communications strategy makes a big difference. In this episode I talk to Henrietta Carter-Mayers, Director of Development at Godolphin and Latymer school. In recent years the school has implemented communicati MORE

  • Episode 63: Adding value to your supporters’ experience, doubling our income – with Hannah Carter

    Bright Spot · 63_Hannah Carter Episode Notes During the pandemic, the leaders of the small music charity, Ensemble Reza have been determined that their organisation should continue to make a difference for their community. In fact, by continually trying new tactics to solve their many challenges this year, the charity has grown its audie MORE

  • Episode 62: Creating a growth mindset in fundraising, with Davinia Batley

    May 7th, 2021

    Bright Spot · 62_Davinia Episode Note In a crisis, its more tempting than ever to keep rushing to just get things done. Sometimes, taking the time to make decisions about how you’re going to operate is immensely powerful. In this episode, I talk to the brilliant Davinia Batley, about the decisions she made in March... MORE

  • Episode 59: The fundraising tactics bringing fabulous results for our hospice, with Paul Courtney

    March 30th, 2021

    Bright Spot · 59_Paul Courtney Episode Notes Fundraising has been especially hard for many hospices and small charities this year because community and events fundraising has been so disrupted during the pandemic. Corporate partnerships income has also been hard hit in many charities. So I was intrigued to hear about the remarkable resul MORE

  • The obstacle is the way

    March 25th, 2021

    FIVE keys to help you find and adapt to opportunities in spite of the ongoing challenges. With so much challenge and constant change in the last year, one of the books I’ve found especially helpful is Ryan Holiday’s The obstacle is the way. The central, empowering theme is that challenging events can not only be... MORE

  • Episode 57: How we DOUBLED income for our small arts charity, with Hannah Carter

    March 23rd, 2021

    Bright Spot · 57_Hannah Raising funds has been hard for so many charities this year, but it’s been especially hard in the arts and for small charities. Ensemble Reza is both these things and yet they’ve found ways to not only keep serving their audience (and grow it significantly), they’ve even done remarkably well in... MORE

  • Episode 56: The amazing value of learning – why it’s essential now with Rob Woods

    March 11th, 2021

    Bright Spot · 56_Rob Woods on learning Episode Notes For the last five years, the pace of change (including in the fundraising environment) has been greater than ever. And since the pandemic began, it’s felt turbo-charged. Since change seems unlikely to slow down any time soon, it is now more important than ever that we... MORE

  • Culture first – how one small charity made its fundraising so DYNAMIC during COVID

    February 11th, 2021

    We’re under pressure to get results, so as fundraisers it’s tempting to focus our energies on the results we want, and the activities needed to get there, but these efforts often fail unless we first get clear on something more important. I wanted to share an example of how making decisions about how you are... MORE

  • How to smash your target

    February 5th, 2021

    What I learned about increasing fundraising income from a high achieving fundraiser and ultra runner. In early March I saw on twitter that a fellow fundraiser, Max Newton was running the Tunnel Ultra. If you’re not an ultra runner, you’re probably not aware of this EXTRAORDINARY running event, so I’ll explain…its a 200 mile ul MORE

  • Episode 53: Adapting your approach – with Paula Radley

    February 5th, 2021

    Bright Spot · 53_Paula Radley – Greenpeace Episode Notes All charities have had to pivot their fundraising strategy to some extent during the pandemic. And there are some determined, creative fundraisers who have found canny ways to defy the difficulties and get great results. I love studying these examples because they reinforce t MORE