Useful Tactics For All Fundraisers

  • Episode 74: Creating a culture that supports fundraising, with Mel Bushell

    September 16th, 2021

    Bright Spot · 74_Mel Bushell Part 2 Episode Notes One of the factors most likely to affect fundraising results is the extent to which your colleagues understand and care about fundraising. So the fact that the Portsmouth Grammar School (PGS) now raise over 15 times more per year than they did 5 years ago is... MORE

  • Episode 72: Facebook Lives to grow fundraising, with Laura Croudace

    September 7th, 2021

    Bright Spot · 72_Laura Croudace Episode Notes All charities have needed to adapt during the pandemic and one powerful technique for engaging and inspiring your audience continues to be the Facebook Live. For examples of how charities continue to transform their results in this way, I was excited to interview Laura Croudace. In addition t MORE

  • Episode 70: Wonder Woman! Maximising a chance and multiplying results 10x, with Dan McNally

    August 6th, 2021

    Bright Spot · 70_Dan McNally Episode Notes We strive to do our best with every fundraising opportunity, but inevitably some have greater potential than others. An invaluable skill is being able to spot these chances. And crucially, once you have identified one, what can you do to really make the most of it? Today’s episode... MORE

  • Episode 69: Grace Under Fire, Part 2 The Leveller, with Caroline Goyder

    July 27th, 2021

    Bright Spot · 69 Caroline Goyder Episode Notes Caroline is an experienced voice-coach who helps actors, leaders and fundraisers to grow their confidence and impact. She is the author of several best-selling books including Gravitas and Find Your Voice and has worked with Rob Woods to create two learning bundles for the Bright Spot Member MORE

  • Episode 68: Grace under fire, with Caroline Goyder

    July 8th, 2021

    Bright Spot · 68_Caroline Goyder Episode Notes As in all complex organisations, relationships within charities are sometimes difficult. And negotiating with supporters can be far from easy. Clearly these challenges can affect our stress levels and our ability to work positively with others to raise funds and further your charities’ goa MORE

  • Successful Event Fundraising during the pandemic – mindset and tactics

    June 30th, 2021

    The last 18 months have obviously presented great challenges for charities’ event fundraising. The environment in which we must operate is now so different. And it has also been inspiring to see how charities have responded, to learn what approaches have proved helpful, and in some cases, very successful, in spite of all the difficultie MORE

  • Episode 66: Getting into gaming fundraising, with Will Robinson

    June 22nd, 2021

    Bright Spot · 66_Will Robinson Episode Notes Even before the lockdowns of 2020 and 2021, gaming was growing ever more popular and across all demographics. This hobby is now so popular that some of the people who care about your cause almost certainly enjoy gaming on a regular basis. In recent years many larger charities... MORE

  • Episode 65: Increasing engagement, with Henrietta Carter-Mayers

    June 4th, 2021

    Bright Spot · 65_Henrietta Episode Notes An important ingredient in fundraising success is engaging your community. An effective communications strategy makes a big difference. In this episode I talk to Henrietta Carter-Mayers, Director of Development at Godolphin and Latymer school. In recent years the school has implemented communicati MORE

  • Episode 63: Adding value to your supporters’ experience, doubling our income – with Hannah Carter

    Bright Spot · 63_Hannah Carter Episode Notes During the pandemic, the leaders of the small music charity, Ensemble Reza have been determined that their organisation should continue to make a difference for their community. In fact, by continually trying new tactics to solve their many challenges this year, the charity has grown its audie MORE

  • Episode 62: Creating a growth mindset in fundraising, with Davinia Batley

    May 7th, 2021

    Bright Spot · 62_Davinia Episode Note In a crisis, its more tempting than ever to keep rushing to just get things done. Sometimes, taking the time to make decisions about how you’re going to operate is immensely powerful. In this episode, I talk to the brilliant Davinia Batley, about the decisions she made in March... MORE