Clearly fundraising has been immensely challenging for many hospices and small charities this year. It’s also true that the public still care about deeply about their favourite causes, so high value and individual giving fundraising have become especially important.
So I was excited to have the chance to talk to Paul Courtney, Director of Fundraising at Children’s Hospice South West, to hear about how his colleagues have adapted their approach during the pandemic, not least because they’ve achieved record-breaking results in both areas this year.
This includes the charities’ most successful Christmas appeal ever, using a new and unusual approach, and major donor results which were up 150% compared to the year before the pandemic, thanks in part to a great stewardship and a different structure to improve the supporter’s experience.
FREE Training Films for Hospices and Small Charities
Would you like more ideas and examples to help you generate income for your charity? We explain these and other techniques in more depth, in our new training film series:
Hospice Fundraising Success Strategies – Now and After the Pandemic.
To get hold of your FREE copy of these five short training films, which Paul and Rob have created, FOLLOW THIS LINK. We will send them to your in-box over the next five days.
Transcript for Episode 60 To Follow
Please bear with us while we get this episode transcribed.