Episode 72: Facebook Lives to grow fundraising, with Laura Croudace

Episode Notes

All charities have needed to adapt during the pandemic and one powerful technique for engaging and inspiring your audience continues to be the Facebook Live.

For examples of how charities continue to transform their results in this way, I was excited to interview Laura Croudace. In addition to her job at Cirrico, Laura has mentored hundreds of fundraisers in the last decade, and has helped lots of charities successfully adapt their fundraising during the pandemic.

In this episode she shares several examples of charities using Facebook Lives with fabulous results, as well as advice to help if you’ve not yet tried this tactic.

If you’d like to share this episode because you think it will help other charities – THANK YOU! – we are both on Linked In and on twitter I am @woods_rob.

Further Resources

Want to go deeper and get 24/7 access to LOTS more inspiring training content?

Our training and inspiration club for fundraisers, the Bright Spot Members Club, has an extensive library of Rob’s best training films, a supportive community, and access to live masterclasses and problem-solving sessions with Rob and other experienced fundraising / leadership trainers EVERY WEEK. To find out more about how to get access to all these resources, go to www.brightspotmembersclub.co.uk/join/


‘It doesn’t need to be scripted, as you mentioned. The more real and raw it is in parts, the more impact it will have.’

Laura Croudace discussing the power of Facebook Lives to boost fundraising.

Full transcript of Episode 72


Hello and welcome to episode 72 of the Fundraising Bright Spots podcast. My name is Rob Woods, and this is a show for anyone who works in fundraising and wants ideas, and maybe a nudge of inspiration to help you raise more money and enjoy your job, especially during the pandemic. And if you’re exploring ways to reach new audiences or to better engage your existing audience, and you’ve not yet tried Facebook Lives, I think you’re going to find today’s episode really helpful. I recently conducted an interview with an experienced fundraiser named Laura Croudace, who currently works at Cirrico. Through the hundreds of hours that Laura has spent mentoring fundraisers during the pandemic, one of the techniques that she’s found to be especially effective has been to use Facebook Lives to engage and inspire. Whether you’re already doing Facebook Lives or you’re not and you’d like some examples of what’s possible, I think you’re going to find this interview really helpful. Laura Croudace, how are you?


I’m well, thanks, Rob. How are you doing?


Very well, indeed. Welcome to the Fundraising Bright Spots podcast. Thank you ever so much for making time to chat to us. I’ve had the good fortune to know you for quite a few years now. We’ve had various really interesting conversations. I always leave conversations with you feeling more upbeat, more positive and energized about what we do in our sector. I know for a while, I wanted for our listeners to be able to get the benefit of your wisdom and your advice. Just before I start to pick your brains for a particular tactic that could help charities, especially during these strange times we live in, let me get the context right. You work for Cirrico now. I know you’ve got a long career working for various size of charity, but right now you work for Cirrico, which is part of Salesforce. What’s your role there?


Yeah, I worked with nonprofits or in nonprofits as a fundraiser for many years, close to 14 years. And now work for an organization, as you rightly mentioned, called Cirrico. We’re part of Salesforce, we’re a Salesforce partner. And my job is I’m their Technology Impact Evangelist, best job title I’ve ever had, apart from being mum. But essentially what I do is I work with nonprofits to work out how they are going to accelerate change within their organization to create social good, and we use technology to do that. We go into organizations, work with them, work out what they’re going to do and how they want to reach a goal in two years of helping an extra 10 million people, for example. And provide the technology to do that.


Wow, really amazing stuff, but in the context of the pandemic and how it’s just changed the rules and the context in which all charities have to operate, it’s… Gosh, it’s such interesting and needed stuff. In terms of today’s conversation, I wanted to particularly focus on Facebook Lives, because you and I chatted the other day, and I know that there’s various organizations you’ve helped in the last couple of years that have quite deliberately found a way to change their strategy and used Facebook Lives as part of how they’ve done that.

One thing I really wanted the listener to understand is not only have you got those 14 years of experience really at the front line, doing all kinds of interesting fundraising and doing it very successfully, but the other thing I’ve always admired about you is this mentoring energy you’ve put in. I think from our conversation the other day, you mentioned some staggering numbers. In the last eight years since you’ve been really proactively offering to mentor fundraisers in organizations, it’s just extraordinary. You’ve helped more than 350 people, fundraisers and chief execs in different size of organizations. More than 10 countries, and you’ve done it all for free because you just love helping people.

So number one, I want to acknowledge you for that, because it’s such a difference you’ve made just all over the place, sending these ripples of help, encouragement and simply smart tactics and so on. If we were today focusing on Facebook Lives as a particular tactic, I mean, I think many of our listeners, they won’t necessarily have delivered one, but many of them will have attended one. But for people who’ve heard the term but they’ve not taken part in on the receiving end of a Facebook live, what is it?


Sure. A Facebook Live is when you broadcast yourself or whatever you’re doing live through Facebook, through video, so it’s like a live broadcast through your phone or your laptop, or probably your tablet, if you were to use that, to reach everyone that follows your page. And the really exciting thing about Facebook Lives is that it has the highest level of participation, because the algorithm is different for a Facebook Live than just posting content on your Facebook account. When you go live on Instagram or Facebook, they’re the same organization now, if you follow… For example, if I was following UNICEF UK, or NSPCC, I would get a notification to say NSPCC is now going live, because I follow them, and 100% of your audience, unless they changed the algorithm in the last six months, gets a notification. Absolutely on Instagram, that is the case. And I think it is still the case for Facebook, so that is what a Facebook Live is.


Thank you very much. And for the last 18 months since I’ve been talking to charities that have been needing to find ways to change their strategy during the pandemic, I know of several that have been brave and creative and tried it out and made it work. And I’m also sensing that even if the world becomes a little more normal in the second half of 2021 and beyond, the reality is still there’s massive benefits for us being just more savvy nowadays in terms of these kinds of channels that can help more of our beneficiaries, but also connect with more people who could care about our cause. And for that reason, I don’t see this going away anytime soon as a really valuable thing that many charities should at least explore and try out to see if it works. To help us see the potential, could you give us one example of one of the nonprofits you did mentor in the last couple of years and how they managed to dip their toe in the water and how it helped them?


Yeah, sure. I’ve mentored quite a lot of nonprofits, a lot of fundraisers in Facebook Live. I’ve never worked directly at Facebook, so it was really me learning alongside fundraisers. And the idea came about for this, I just want to share this story, in lockdown when everyone was at home and you could only go out for one hour a day, I was thinking about things that I was going to catch up watching on my laptop on YouTube. And I have always said that people love to go behind the curtain, whether you’re a Harry Potter fan, like my boys are… Well, my youngest son is, he’s 10. My 14 year old son is no longer, he’s way too cool for that, but there’s always beauty in seeing behind the scenes, and I’m a real fan of the brand Patagonia. And I thought in lockdown, “Oh, I’m going to watch some of their behind the scenes videos of how things are made and upcycled.”

And then when I was mentoring different people, in lockdown, I’d put a shout out in, I think it was Howard Lake that started the group, the COVID Fundraisers group. I put a shout out saying, “I’m more than happy to mentor people before work, during my lunch break and after work to try and help you.” Because I could see that it’s a panic that was rippling through the fundraising and nonprofit sector. And I started mentoring lots of different people. I think in total last year I did over 500 hours of volunteer mentoring. And one extraordinary woman came to me from the Hugs Foundation based in Newquay in Cornwall. Her name is also Laura, so we shared that in common, and we’re both fundraisers. And she shared with me that they really needed to think of a way to generate income in the middle of a global pandemic… Well, at the start of a global pandemic, because of the way that they were funded and they needed to think of something creative to generate funds.

So I said to her, I said, “You’re going to think I’m absolutely crazy, but you have to hear me out because I think that this could work.” And she patiently listened to me say, “You’re going to start a TV show on Facebook Live every day at 10 and 2 called The Daily Hug.” The Hug Foundation are a really cool charity in that they help people with PTSD and mental health issues get therapy through grooming the horses, stroking the horses and going to the Hug Foundation where they’ve got ducks and pigs and rabbits and guinea pigs and all kinds of lovely animals. And she was telling me, when I was asking her about her team, that two of the women that worked at The Hug Foundation with the horses were actually ex-primary school teachers.

So I was thinking, we’ve got all these thousands of millions of families at home right now with their kids likely tearing their hair out if they’re little kids. And people that are in flats and apartments with no green space, like use what you’ve got, which is the rolling countryside of God’s Country, which is Cornwall. And you’ve got these beautiful animals and you’ve got these two women that are primary school teachers, or ex-primary school teachers, working for you. So Laura took the leap and I trained her in how to do a Facebook Live and how to work with her team to bring them along, because when we were working on this idea and she was telling people about it, I think they thought that we were a bit nuts, but the payoff was incredible.

And I said to Laura at the time, “You’re not going to do this to generate income off the bat from the minute you start doing it, but after four weeks, you’re going to start asking for donations on Facebook through your website to sponsor an animal, whatever it might be that we’re going to do.” And we put together loads of different ideas, and we would have calls, I think maybe two or three times a week. And we were also connected on Facebook, so she would send me messages on Facebook and I would respond after work and try and help out where I could. But the brilliant thing was that they raised a huge amount of publicity and followers through doing Facebook Lives. There was people like I mentioned with young kids and I’ll come on to some of the takeaways from doing this later on, but they had a huge rise in the amount of followers for a tiny, tiny Newquay-based Cornish charity. But then they also raised a significant amount of funds off the back of it.

And the best part as somebody that had mentored a huge amount and given a huge amount of my time was that they shared with me that they’d actually been approached by a national mental health charity and been offered the opportunity to be given a grant to continue the Daily Hug going, because they could see the benefit in having so many people watching green space and animals and making bird feeders out of bottles and yogurt pots and things like that. That for me, as a mentor, having given so much of my time was a really amazing experience to see the direct impact that just giving maybe, I don’t know, five hours a month or more to one person could make.


Wow, what a fabulous story, Laura. And huge congratulations to the other Laura and all of her team for doing… I mean, it’s fine in hindsight for us to hear this lovely story. In truth, at the start, and many times along the way, these kinds of things are not straightforward. There’s that messy middle. There’s all kinds of things which require courage and problem-solving and a leap of faith and so on, so huge congratulations to everyone involved. One thing I really like about it is it chimes with a key principle that I had always been somewhat aware of, but it was best explained to me by a marketing expert called Grant Leboff.


Oh, I love Grant.


Exactly. And I really recommend people check out the work of Grant Leboff, he’s got lots of free films and resources and things you can find, I’ll put in the episode notes. But a key thing he’s always been emphatic about is that 10, 20 years ago, you could primarily get donors or customers by what he would call interruption advertising and/or just getting your message out there. But nowadays, when everything is democratized to an extent, we’ve all got smartphones and there’s so many channels, it’s not just the BBC and ITV that can get someone’s attention. In this democratized media space, he explains it’s so essential for a company, but also a charity to create content that is in and of itself interesting. And charities that are not trying to proactively create content that is valuable and interesting and meets the needs of people who care about their topic, but who primarily spent most of their time asking for money, they’re really unlikely to do well in this modern era, and it’s become more true than ever I think during the pandemic.

And a fundamental thing or fundamental element I like about your story is it was about genuinely adding value first to help people during lockdown. And because they did that and they did it, second point, consistently… It’s not good enough to do one good show and then retire on your laurels, because they did it consistently, they built trust, built relationships, and then absolutely a percentage of those people who are really grateful and becoming really interested and connected to what they do, hooray, those people also ended up donating.

Another element of it I love is this sustainable element. They did it so well that larger organization just saw the value and wanted to invest because it was helping the other organization achieve its mission.

Hey, it’s Rob. I thought I’d jump in really quickly in case you’d like to get a deeper level of training and coaching support than is possible in these short podcast episodes. A couple of options to think about are firstly, our Bright Spot Members Club, which is our training and inspiration site for fundraisers of all disciplines. And secondly, our mastery programs which are our three flagship half-year program in corporate or major gifts or individual giving, respectively. But rather than have me explain, I thought it would be more helpful if you could hear from a fundraiser who’s taken part. This is Pippa Hind-Walsh.

Pippa Hind-Walsh:

I’ve been a member of Bright Spot Members Club for a couple of years now, and also attended Rob’s mastery course. It’s been amazingly helpful for me all the way through. Had lots of different things to juggle as I’ve been going, and I was new to the role a couple of years ago, so having the members club and all the resources on the members club there to refer to and to help me and to help my confidence was amazing. It’s been a huge source of support for me. Sometimes fundraising can be a bit of a lonely world, especially if you work for a small fundraising team. People have different areas of expertise. Having that resource to go to give you inspiration and to help you out and to grow your confidence is huge. But also having that community and the chance to meet other amazing fundraisers who are probably going through the same challenges as you and that you can bounce your ideas off, is absolutely key.


If you’d like to find out more about either the Bright Spot Members Club, the corporate mastery program, or any of our other training programs, go to brightspotfundraising.co.uk/services. For now though, let’s get back to looking at Facebook Lives as Laura shares another example.


Yeah, so then another example is with a few Air Ambulance fundraisers that I mentored. In lockdown again, I mentored, I think three or four Air Ambulances that were sharing with me that a lot of their fundraising was done through events and people raising funds for them, or attending their events. And they really needed to raise additional funds, so of course I gave them loads of different ideas, and we did a lot of virtual events, but we also did fundraising through Facebook Live. And again, it goes back to the principle of lifting the curtain on the things that people always ask non-profits or want to learn about. And it just so happened that my cousin is the clinical director for the Welsh Air Ambulance, and talking to her over the years about different things that she’s done, her name is Ami Jones. She’s an MBE, she’s done everything.

She’s a senior consultant at Abergavenny Hospital, she’s head of clinical team at the Welsh Air Ambulance, and she’s also a military doctor who served in Afghanistan, so if Ami hasn’t seen it, I don’t know who has. And family parties, the thing that my cousin would always get asked is, “Tell me about the worst thing that you’ve seen.” Normally by my father. And then she’ll just rattle off horrific things that she has seen, and the faces of my family members drop and think, “Oh, my goodness, here it goes again. That Croudace chap asking the questions that none of us wants to know the answers to.” But it was in those moments of family parties where I’d kind of listen to the stories of my cousin working with the Welsh Air Ambulance and doing the incredible work that I kind of started thinking, “Oh, my goodness. More people would love that.”

Then when I started mentoring a couple of people from different Air Ambulances, I would ask them, “What’s the thing that you’re asked most?” And they would be asked, “Oh, what’s it like inside the aircraft?” Or, “What kinds of things do your doctors do when they arrive on scene?” And so I said to them, “Right, if you’re being asked all of this stuff, then do some Facebook Lives and do some interviews with your pilots, how they keep their cool when they’re flying to an accident, or whatever it might be, and do some really cool tours of the helicopters that you fly, because most people want to see inside the helicopters.” And that’s another thing that my family always talk about. We’ve got an Apache pilot in the family, and they’re always asking my brother-in-law about what it’s like inside them.

We’ve all been inside them fortunately, but it was this idea of lifting the curtain again, so what is it like inside the helicopter? What do the doctors actually do? What’s a day in the life of an Air Ambulance pilot, or doctor, or anesthetist? And so for those organizations that did the Facebook Lives, they ended up raising a huge amount of money and then being able to make asks on the Facebook live. And I did a lot of work in asking the people that I mentored to get their audiences to donate their birthday, because none of us could go anywhere, none of us could celebrate.

And I did a lot of work with all of the people that I mentored around donating your birthday through Facebook Donate, which is a separate thing to Live, but whilst they’re on there, the pilot or the doctor of the Air Ambulances could say, “And if anyone’s got their birthday coming up in the next few months, we’d love it if you donated your birthday to us and you got your friends and family to donate collectively £150, because that helps fuel the aircraft, or buy whatever people buy with that for the nonprofit.” That was another thing that I saw worked really well, was talking to the actual staff that do the incredible work.


Yeah. And early in locked down, I was fortunate to have a conversation with a fundraiser who works for Gurkha Welfare Trust and they had just done their first Facebook Live. And she was just so delighted with how well that had gone, linking people who care about that cause because of a military past, or because they’ve traveled in that part of the world, or for whatever reason. For those people live to be able to connect with this fundraiser’s colleague based out in that part of the world, and they had wonderful numbers of people taking part. A key thing she said was, “It’s really interesting how it was warts and all. It wasn’t the most slick piece of communication I’ve ever been involved in.” I think the person at the other end was quite nervous and he didn’t necessarily get it all perfect, but again, there’s something about this format.

People are very forgiving, aren’t they, if they can tell it’s real and you’re not a comm specialist, or a tech specialist. You’re know someone out there who’s really good at helping families on the ground, and you’re doing your best during this crisis to tell donors and people who are interested about what’s so tough for people on the ground. I guess that’s a really easy thing for us to know, isn’t it? You’ve got to change the rules in your head for how perfect things need to be.


Absolutely, and it’s funny you say this. Somebody else that comes to mind that I also mentored is a fantastic woman called Sarah from Yorkshire Cat Rescue. She’s the CEO and founder. And Sarah, I’m sure she wouldn’t mind me saying this, is like a more mature women, as she’d never used Facebook really, and she’d never used Facebook Live. And in the first few Facebook Lives she did, she had the camera the wrong way round, she was kind of talking to the audience, so she was trying to figure it out. And then she got in the hang of it and I would joke with her other team members that I used to mentor that she thrived off doing a Facebook Live and talking to the community when they send questions in in the chat.

But the thing that I also loved about Sarah and the way that she… And she still does Facebook Lives, so you can definitely go and check out Yorkshire Cat Rescue on Facebook, especially if you love cats, like me. It really brightened my day in lockdown to see all these cats. But she would do everything like warts and all, and so if they had kittens that had been left at the side of the road, or in a field in a bag tied up, she wouldn’t shy away from telling the truth and the story that those cats or kittens had. And she’d had kittens come in with really bad burns, and it was going to cost £5,000 a kitten to save their life, which is a huge amount of money. Or £3,000, or they had cat flu and their eyes were all gunky and sad looking.

And she would ask people to donate, and I said to her, “Before you start a Facebook Live, have a donation link ready and get someone to post it in the chat below, so it’s there at the person’s fingertips as they’re watching you, and they can donate.” And they raised a huge amount of money through doing Facebook Lives, and they also got a lot of their Amazon wishlist fulfilled because they’d have it in the chat also. If people didn’t want to give money, they could send cat food or kitten food or whatever it might be to their cat rescue.


Brilliant example, Laura. And I’m sensing therefore, if we were now to move into some punchy key principles or top tips to help someone who’s not done this before, but to help them speed up their learning curve, I’m sensing one of them is that if at all possible, having at least one other person on hand worrying about technical things, so that it’s easier for the person doing the presenting to worry about that side of things. Is that what you advise? And then after that, if you could move on to some other do’s and don’ts, or lessons you’ve learned that people might not necessarily guess.


Yeah, sure. So yeah, absolutely. If possible, have a colleague that’s watching, that’s connected to you through Facebook that they can post in the chat a donation link, or a link to your Amazon wish-list, or wherever you want to direct people as a call to action. And also, if people are asking questions that… It might be something that the person doing the Facebook Live has missed because sometimes the questions can come through so quickly it’s so difficult to see them, so have someone answering the questions so people feel heard as well. And just as a general rule of thumb, have people thanking people as well, and saying, “Thanks so much for…”

If somebody says, “Oh, I’m a donor to Lincoln Air Ambulance.” Have people thanking them for being a donor. That would be definitely one of my tips is have someone on standby to be interacting with the audience, because I think that that also then feeds into those people’s newsfeeds as they comment on your video. Their friends and family that might not follow your organization, it will be then fed through that Laura Croudace just commented on a Yorkshire Cat Rescue’s Facebook Live video, and it will go into your algorithm, and you’ll have an even further reach. So that’s a really positive piece of advice.

I know from mentoring people and doing a lot of these throughout lockdown, it can be really difficult to get the buy-in of your senior leadership team or your board to lift the curtain on your organization. But if ever anyone needs a quote or anything like that, please reach out to me or some of the folks that I’ve mentored. They can tell you about the return on the investment. I think sometimes people are reluctant to lift the curtain, but it’s worthwhile, so reach out to others that have done it and get their soundbites to back up your argument for why you want to do this. And then the other thing that I would say as well, there’s a few other tips I would give, is it doesn’t need to be scripted, as you mentioned.

The more real and raw it is in parts, the more impact it will have. And I think that… People often say to me, actually, when I put out video content, “Oh, my goodness. You’re so great at speaking on camera.” And I say to them, “Yeah, but sometimes I literally can’t get my words out and even introduce myself properly, and I take 15 takes, but it looks good when it’s edited. And don’t be worried about fluffing your words or saying the wrong thing or anything like that.” That is just around confidence, but also, if you have got a real story to tell, and you’ve got the permission of the person to tell that story of… If it’s you’re working with cancer clients, or whatever it might be, tell the real stories, but also be mindful that some things can be triggering, so if you are going to tell a triggering story, then you might want to have that in the live description.

And then the final thing that I think I’d share, which is something that in lockdown, to have a huge amount of reach and to reach a lot of people to start following your organization is with The Hug Foundation, there was a lot of lockdown parent groups that sprung up. There was one in particular that had over 10 million members in the space of about two weeks. And what I did was, for Laura from The Hug Foundation, when they posted a live, because I knew they were going live at 10 and 2, I would share it into those Facebook groups and put, “Hey, as a mum with two kids at home, tune in to this live that I’m watching, because they’re showing you around the farm.” Or, “They’re showing you the tractors.” Or whatever it might be.

And then immediately your content is in a group with 10 million people, or we would share content into horse groups, or Air Ambulance, or like… Not Air Ambulance, helicopter fanatic groups where you’ve already got a captive audience that’s interested in those things, and it’s not just your own followers that are going to see that. Get people adding and following different groups that could benefit your organization, and this was all, by the way, like finger in the wind, me guessing as I went last year as a mentor thinking, “I could get kicked out of Facebook groups.” I would reach out to the admins of the groups as well if we were going to do something really big, if we were going to try and ask people to donate two pounds, and we would make sure that the admins that it was okay to ask for donations.

And then they would love to hear about the work that we’re doing, and often, they would get really bought into this, and they would actually write the post for you as the admin that The Hug Foundation are going to be doing bird feeder making today. And because the admin posts it, it goes further into the algorithm and reaches even more people. So those are some of the tips that I would give. And also, if you’ve got interesting board members or ambassadors, that also makes for really, really good content, because if you’ve got a celebrity that’s one of your ambassadors, then that means that often they’ve got their own following and you can piggyback on that too.


Brilliant. And one thing I was wondering is, in that scenario with The Hug Foundation, they were doing it twice a day. I have found with, be it YouTube or my own podcast or whatever, there is a lot of power to consistently showing up with whatever frequency you’ve decided on. But if our listeners are thinking, “Well, I’m stretched already. I definitely couldn’t do twice a day, Laura. I might struggle to do twice a week.” Of course, how long is a piece of string? But what’s your experience of what’s a minimum level of frequency we should try to achieve for it to actually build up that traction?


Yeah, that’s a pretty interesting question. In lockdown, we were blessed in that we were all at home and we all had more time to do things that we wouldn’t normally do. If someone said to me, “I want you to produce a video a day now.” I would freak out. Or they said to mentor someone everyday, I just wouldn’t have the time, so I completely understand that. I think consistency is important, but it doesn’t have to be on a weekly or monthly set day. I think just doing as many as possible. It doesn’t even have to be long. It can be… One of the things I used to say actually, to hospices doing Facebook Lives, was give one of your team the admin rights to your Facebook account. And at the end of a shift, you could have a nurse talking about their day in their car for five minutes. And it doesn’t have to be the fundraiser or the communications person doing it.

It could just be a nurse at the end of her shift where she’s gone to loads of different houses, looking after different kids that are patients of a hospice. And just say like, “Hi, my name’s Laura. I just wanted to give you five minutes insight into what I’ve done today. I’ve been to visit 10 different families ranging from this to this. We’ve delivered…” We had a lot of hospices delivering food parcels, actually for vulnerable families. “I’ve delivered 40 food parcels, I’ve collected three checks from people that wanted to donate.” And it just be like short, punchy, day in the life of, and then that can just be a one page A4 document that you could send to all of your nurses, or all of your workers, whatever your organization does, to get them into the idea of doing something for you, because it doesn’t necessarily have to be somebody in the communications team that does the live.

It can just be a nurse or a vet, if you’re a veterinary charity, or whatever it might be. I think consistency is important if you’re able to do it, but if not, just doing a day in the life of, five minutes now and again, is also really valuable, with a call to action. In order for me as a hospice nurse to do what I do, it costs £40 in petrol every day, because I’m on the road all day. And if there’s anyone out there that would want to sponsor one of the nurses, or be a monthly donor, then all of those donations count to making my work possible. So things like that.


Wow. Laura, I’d love to talk on and on, but just before we wrap up, if people want to get in touch with you, how would they do that, via social media or anywhere else?


Sure. Yeah. If people want to reach out to me and have a chat, a virtual coffee or talk about mentoring, you can do that on LinkedIn. I do have a Twitter account, but I rarely use it, because I find it too distracting. So reach out to me. My name is Laura Croudace, and I’m a LinkedIn addict, so reach out to me there.


Well, Laura, thank you ever so much for making time to chat on the podcast. As always, I’ve really enjoyed hearing your examples, your advice, your top tips, and I’m sure our listeners will really benefit from those too. And I guess to the listener, if you haven’t yet done a Facebook Live, and you do one for the first time, or you’re encouraged to do another one, do let Laura and I know. We would love to hear about it. But for now, Laura Croudace, thank you ever so much. Bye-bye.




Well, I hope you enjoyed hearing Laura’s examples and advice. If you did, it would be amazing if you could share it onto your colleagues or social media contacts so that we can get this content to help as many charities as possible in this difficult year. Thank you very much for your help. As always, you can get a full transcript and a summary of the episode on the podcast section of our website, which is brightspotfundraising.co.uk. And if you’re interested in improving your skills and confidence in major donor fundraising, in individual giving or in corporate fundraising, then I can tell you that at the time of recording, there are still a few places available in each of our three mastery programs starting this coming autumn. So do find out more at brightspotfundraising.co.uk/services. Laura and I would love to hear what you think about today’s episode. We’re both on LinkedIn. And on Twitter, I am @woods_rob. Thank you so much for listening today, and I look forward to sharing more Bright Spot examples and ideas with you very soon.