Podcast

Looking for some inspiration or an interesting read? These blogs are designed to help you see common fundraising problems differently and provide practical ideas you can try straight away.

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  • Episode 76: Thanking – how to go the extra mile, with Laura Croudace

    Bright Spot · 76. Thanking – how to go the extra mile, with Laura Croudace Episode Notes Under pressure, it’s all too easy to put most of your energy into the search for new supporters. But if you want to grow fundraising income, a great place to start is to take a careful look at... MORE

  • Episode 75: How to test, prototype and implement new fundraising ideas, with Craig Linton

    Bright Spot · 75_Craig Linton Episode Notes This time we’re exploring ways to gather insight and test fundraising ideas. Whether it’s a new event, campaign or product, following a clear path helps you focus your creative efforts productively. There are plenty of tools you could use, but to explore one effective approach, I am joined. MORE

  • Episode 74: Creating a culture that supports fundraising, with Mel Bushell

    September 16th, 2021

    Bright Spot · 74_Mel Bushell Part 2 Episode Notes One of the factors most likely to affect fundraising results is the extent to which your colleagues understand and care about fundraising. So the fact that the Portsmouth Grammar School (PGS) now raise over 15 times more per year than they did 5 years ago is... MORE

  • Episode 73: Offering the chance to give (aka asking for a major gift) with Louise Morris

    September 15th, 2021

    Bright Spot · 73_Louise Morris Episode Notes Major donor income is now very important for many charities that need to make up for the COVID-induced shortfall in other areas. So to help, I’m excited to share this excerpt from my interview with the always-inspiring Louise Morris, Director at Summit Fundraising. Together we created a new. MORE

  • Episode 72: Facebook Lives to grow fundraising, with Laura Croudace

    September 7th, 2021

    Bright Spot · 72_Laura Croudace Episode Notes All charities have needed to adapt during the pandemic and one powerful technique for engaging and inspiring your audience continues to be the Facebook Live. For examples of how charities continue to transform their results in this way, I was excited to interview Laura Croudace. In addition t MORE

  • Episode 71: Creating a record-breaking Giving Day, with Mel Bushell

    August 17th, 2021

    Bright Spot · 71_Melanie Bushell Episode Notes In schools and higher education development we are starting to see a trend to raise funds through Giving Days. There are clear benefits to creating a focal point for donations to a particular need, at one moment in time, and to do so digitally. To help fundraisers who... MORE

  • Episode 70: Wonder Woman! Maximising a chance and multiplying results 10x, with Dan McNally

    August 6th, 2021

    Bright Spot · 70_Dan McNally Episode Notes We strive to do our best with every fundraising opportunity, but inevitably some have greater potential than others. An invaluable skill is being able to spot these chances. And crucially, once you have identified one, what can you do to really make the most of it? Today’s episode... MORE

  • Episode 69: Grace Under Fire, Part 2 The Leveller, with Caroline Goyder

    July 27th, 2021

    Bright Spot · 69 Caroline Goyder Episode Notes Caroline is an experienced voice-coach who helps actors, leaders and fundraisers to grow their confidence and impact. She is the author of several best-selling books including Gravitas and Find Your Voice and has worked with Rob Woods to create two learning bundles for the Bright Spot Member MORE

  • Episode 68: Grace under fire, with Caroline Goyder

    July 8th, 2021

    Bright Spot · 68_Caroline Goyder Episode Notes As in all complex organisations, relationships within charities are sometimes difficult. And negotiating with supporters can be far from easy. Clearly these challenges can affect our stress levels and our ability to work positively with others to raise funds and further your charities’ goa MORE

  • Episode 67: Winning a £1m strategic partnership for our small charity, with Pippa Hind-Walsh

    June 30th, 2021

    Bright Spot · 67_Pippa Hind Walsh Episode Notes Many charities see the advantages of creating strategic, long-term partnerships with companies, as an anti-dote to the many challenges of applying for those intensely competitive Charity of the Year partnerships. But how do you go about approaching companies where there is a good fit with y MORE

  • Episode 66: Getting into gaming fundraising, with Will Robinson

    June 22nd, 2021

    Bright Spot · 66_Will Robinson Episode Notes Even before the lockdowns of 2020 and 2021, gaming was growing ever more popular and across all demographics. This hobby is now so popular that some of the people who care about your cause almost certainly enjoy gaming on a regular basis. In recent years many larger charities... MORE

  • Episode 65: Increasing engagement, with Henrietta Carter-Mayers

    June 4th, 2021

    Bright Spot · 65_Henrietta Episode Notes An important ingredient in fundraising success is engaging your community. An effective communications strategy makes a big difference. In this episode I talk to Henrietta Carter-Mayers, Director of Development at Godolphin and Latymer school. In recent years the school has implemented communicati MORE

  • Episode 64: Boosting major gift income during the pandemic – with Angie Turner

    May 19th, 2021

    Bright Spot · 64_Angie Turner Episode Notes As some income streams have been hit so hard, attracting major gifts has been more important than ever for many charities. But how do you do this, in spite of all the other pressures during the crisis? In this episode, Rob is excited to share his recent interview... MORE

  • Episode 63: Adding value to your supporters’ experience, doubling our income – with Hannah Carter

    Bright Spot · 63_Hannah Carter Episode Notes During the pandemic, the leaders of the small music charity, Ensemble Reza have been determined that their organisation should continue to make a difference for their community. In fact, by continually trying new tactics to solve their many challenges this year, the charity has grown its audie MORE

  • Episode 62: Creating a growth mindset in fundraising, with Davinia Batley

    May 7th, 2021

    Bright Spot · 62_Davinia Episode Note In a crisis, its more tempting than ever to keep rushing to just get things done. Sometimes, taking the time to make decisions about how you’re going to operate is immensely powerful. In this episode, I talk to the brilliant Davinia Batley, about the decisions she made in March... MORE