Individual Giving Mastery Programme

Increase your Individual Giving income!

Co-delivered by Rob Woods and Craig Linton , The Fundraising Detective, using the Bright Spot formula, we’ve taken everything that has made our Major Gifts and Corporate Partnerships Mastery Programmes so successful – the dynamic, fun learning environment, the expert one-to-one coaching, the books and blogs, the video bundles and monthly webinars – and we’ve blended it with Craig’s powerful strategies to create a Mastery Programme specifically designed to improve your individual giving fundraising skills and, of course, results.

But don’t just take our word for it…

Fundraisers at Sue Ryder used these strategies and trebled their newsletter income.

One Individual Giving Mastery Programme graduate secured a £10,000 gift in the post using the techniques learned during the course.

Another applied the ‘secrets of the welcome journey’ to their supporter journey and achieved 0% attrition after six months and secured second gifts from over 50% of new cash donors.

The Bright Spot Individual Giving Mastery Programme is a powerful course for anyone whose job includes individual giving fundraising, or for managers of individual giving fundraisers.

Would you like to:

  • Plan more effective fundraising campaigns?
  • Develop deeper, more loyal relationships with existing donors?
  • Improve your supporter journeys?
  • Grow your confidence and ability to influence your colleagues, especially those outside fundraising?
  • Train your team in individual giving techniques?

Sound familiar?

Individual giving is a difficult job for numerous reasons. In spite of all your hard work, it is difficult to achieve consistent growth and here are some of the reasons why:

  • You’re the only person in your charity responsible for raising individual giving income – and your colleagues just don’t understand the issues.
  • You use the same segmentation, the same mailing cycle and the same supporter journey year after year – but you don’t have time to review and concentrate on improvements that will boost your return on investment of money and time.
  • Too much of your time gets taken up looking after small projects which demand attention – but raise relatively little income.
  • Changes to GDPR legislation have created new challenges to your donor file and your processes.
  • Colleagues with a marketing background criticise your approach and distract you from using the strategies you know work.
  • And all of the above makes it hard to meet your demanding targets, let alone your own high expectations, which is both stressful and demoralising.

Introducing the Individual Giving Mastery Programme

A six-month programme designed to build the expertise, confidence and fundraising momentum of anyone whose job is to raise funds through individual giving.

It includes:

  • Four one-day masterclasses with Craig Linton or Rob Woods.
  • Three one-hour phone sessions with a Bright Spot Individual Giving coach to solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club (with monthly webinars and dozens of training bundles, including Improve your thanking process – how to help your donors feel appreciated).
  • Copies of Donors for life by Craig Linton and The Fundraiser Who Wanted More by Rob Woods.

What kind of results can you expect?

  • Increased confidence to think strategically.
  • Clarity on out the most effective channels for your charity – and how to make the most of them.
  • The confidence to take action to improve your donor journey.
  • Greater skill and confidence to influence colleagues, especially those outside of fundraising.

Some of the specific strategies you will learn:

  • The RESPOND method to assess your fundraising creative and ensure you get the results you need.
  • More than twenty strategies and techniques used by world-class fundraising organisations to boost their individual giving.
  • The technique that dramatically improves your results focus and helps you make progress with your top 5 individual giving priorities.
  • The Magic Formula for finding your charities’ most persuasive messages.
  • The secrets of an outstanding welcome journey.
  • The ‘Four Keys to Proposals that Persuade’.
  • Eight rarely used techniques for improving your newsletters.
  • The three-step Bright Spot formula that increases the power of your copywriting (and reduces the time you spend writing!).
  • Powerful techniques to help you feel bolder and take more action.

Want to talk it through?

If you’re interested but still have questions, schedule a call with a member of the Bright Spot team for a chat.

Contact Us

The Bright Spot Guarantee

Investing in a Bright Spot Mastery Programme is completely risk-free. We’re so confident that you find the training invaluable that, if after Day One of the training you’re not delighted, we’ll give you a FULL refund – PLUS Bright Spot founder Rob Woods will write a personal cheque to your charity for £750.

Choose your Individual Giving Mastery Programme

Mastery Coaching Programme

A six-month programme of four one-hour phone sessions with a Bright Spot coach to solve your unique fundraising challenges.

Investment: £1,000*+VAT

Individual Giving Mastery Programme

A six-month programme including:

  • Four one-day masterclasses with Craig Linton or Bright Spot founder, Rob Woods.
  • Three one-hour phone sessions with a Bright Spot Individual Giving coach to solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club.
  • Copies of Donors for Life by Craig Linton and The Fundraiser Who Wanted More by Rob Woods.

Investment: £1,897*+VAT

Individual Giving Mastery Platinum Programme

Everything included in the Individual Giving Mastery Programme PLUS an additional three one-hour phone sessions with a Bright Spot coach to solve your unique fundraising challenges.

Investment: £2,500*+VAT

*Payment plans available on application.