Major Gifts Mastery Programme

The six-month programme to build your expertise, confidence and momentum, especially during and after the pandemic.

Increase your Major Gifts income

When Paul McKenzie from Battersea Dogs and Cats Home attended the Mastery Programme, he and his team used the techniques to generate more than £200,000 extra income.

Sarah Jayne O’Neill used these Mastery strategies to double the number of memberships she signed up for Stonewall.

And when Bright Spot founder, Rob Woods, taught these techniques to high-value fundraisers at the NSPCC, they achieved an uplift in major gifts income of 29%, for which he won a National Training Award.

The Major Gifts Mastery Programme is for anyone whose job is to raise major gifts or trusts income for their charity, at a time when the major donor income is more important to charities than ever before.

Want to find out more?

Get in touch

Would you like to:

  • Achieve at least DOUBLE the number of (virtual) informal meetings you have with donors/potential donors?
  • Improve your results from those meetings?
  • Ask for gifts much more confidently, including when the meeting is remote?
  • Improve your results from written proposals?
  • Help your colleagues understand the high-value fundraising mindset and strategies?


Sound familiar?

Consistent success in major gift and trust fundraising is difficult for many reasons. Here are some of the things we’ve noticed that make the job of high-value fundraisers especially hard:

  • You don’t receive enough support from your board and senior management – for example, they rarely come up with names to invite to (virtual or real) events.
  • At this stage in the pandemic, you’re finding it harder than ever to have conversations with wealthy potential donors.
  • When you do talk to donors, the chats are pleasant but usually don’t lead to support.
  • There are so many demands on your time that it’s really difficult to focus energy on the things that will make the biggest difference.
  • Though well-meaning, your colleagues just don’t understand or value the principles of major gift fundraising.
  • And all of the above makes it hard to meet your own high expectations, let alone your demanding targets. And in turn, these pressures are making it harder to enjoy your job.

Introducing the Major Gifts Mastery Programme Spring 2022

A six-month programme designed to build the expertise, confidence and fundraising momentum of anyone who raises money through major gifts or trusts.

It includes:

  • Six virtual training sessions, consisting of two full-day masterclasses and four half day sessions with Rob Woods.
  • Three one-hour phone sessions with a Major Gifts Results Coach to help you solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club with monthly webinars and dozens of training bundles, including Inspire Your Supporters in Spite of the Pandemic; Staying Resourceful; Virtual Major Donor Events that Inspire; Mid Value Donor Strategies and many more.
  • Copies of The Fundraiser Who Wanted More and the e-book Power Through The Pandemic by Rob Woods.

To see our programme packages and pricing options, scroll down to the bottom of the page.

Interested but still have questions?

Get in touch

What kind of results can you expect?

  • Increased skill and confidence to influence trustees and colleagues.
  • Far more conversations with potential and existing donors (most people at least DOUBLE the number of conversations they secure).
  • Better results from those meetings with donors and potential donors.
  • Far greater confidence and sense of momentum.
  • Improved results from your written proposals.

Some of the specific strategies you will learn:

  • How to persuade more wealthy to schedule conversations with you, even and especially during the pandemic.
  • The Bright Spot Magic Formula for helping donors feel inspired to want to give/support.
  • The psychology of bold, confident fundraising – what it is and how to increase it.
  • How to apply the psychology of persuasion, including Professor Cialdini’s 6 Principles of Influence, to major gifts and trust fundraising.
  • How to avoid the three most common pitfalls when asking for a gift.
  • The one powerful tactic that helps you focus on the most lucrative activities.
  • Greater confidence, skill and results using the telephone.
  • The Bright Spot system for getting dramatically better results from virtual events.
  • Powerful strategies to help you take more action and build fundraising momentum, even during economic and political uncertainty.

Want to talk it through?

Our next Programme starts in the April 2022 and runs for six months.  Exact session dates still being finalised.

If you’re interested but still have questions, schedule a call with a member of the Bright Spot team for a chat.

Find out more

The Bright Spot Guarantee

Investing in a Bright Spot Mastery Programme is completely risk-free. We’re so confident that you will find the training invaluable that, if after Day One of the training you’re not delighted, we’ll give you a FULL refund –

PLUS Bright Spot founder Rob Woods will write a cheque to your charity for £500.

Choose your Major Gifts Mastery Programme

Mastery Coaching Programme

A six-month programme of four one-hour phone sessions with a Bright Spot coach to solve your unique fundraising challenges.

Investment: £1,200*+VAT


Major Gifts Mastery Programme

A six-month programme including:

  • Six virtual training sessions – 2 x full day masterclasses and 4 x half day modules, with Rob Woods.
  • Three one-hour phone sessions with a Bright Spot Major Gifts Coach to help you solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club
  • Copies of The Fundraiser Who Wanted More and Power Through The Pandemic, books by Rob Woods.

Investment: Super Early Bird £1,597 + VAT* £1,997* + VAT 


Major Gifts Mastery Platinum Programme

Everything included in the Major Gifts Mastery Programme PLUS an additional four one-hour phone sessions with a Bright Spot Major Gifts Coach to solve your unique fundraising challenges.

Investment: Super Early Bird £2,250 + VAT* £2,700* + VAT 


*Payment plans available on application.