Major Gifts Mastery Programme

The six-month programme to build your expertise, confidence and fundraising momentum.

Increase your Major Gifts income

When Paul McKenzie from Battersea Dogs and Cats Home attended the Mastery Programme, he and his team used the techniques to generate more than £200,000 extra income.

Sarah Jayne O’Neill used these Mastery strategies to double the number of memberships she signed up for Stonewall.

And when Bright Spot founder, Rob Woods, taught these techniques to high-value fundraisers at the NSPCC, they achieved an uplift in major gifts income of 29%, for which he won a National Training Award.

The Major Gifts Mastery Programme is for anyone whose job is to raise major gifts or trusts income for their charity.

Want to know more?

Find out more

Would you like to:

  • achieve at least DOUBLE the number of informal meetings you have with donors/potential donors?
  • improve your results from those meetings?
  • ask for gifts much more confidently?
  • improve your results from written proposals?
  • help your colleagues understand the high-value fundraising mindset and strategies?

 

Sound familiar?

Consistent success in major gift and trust fundraising is difficult for many reasons. Here are some of the things we’ve noticed that make the job of high-value fundraisers especially hard:

  • You don’t receive enough support from your board and senior management – for example, they rarely come up with names to invite to events.
  • Though you know it’s really important, you’re finding it harder than ever to meet enough potential wealthy potential donors.
  • When you do meet donors, the chats are pleasant but usually don’t lead to support.
  • There are so many demands on your time that it’s really difficult to focus energy on the things that will make the biggest difference.
  • Though well-meaning, your colleagues just don’t understand or value the principles of major gift fundraising.
  • And all of the above makes it hard to meet your own high expectations, let alone your demanding targets. And in turn, these pressures are making it harder to enjoy your job.

Introducing the Major Gifts Mastery Programme

A six-month programme designed to build the expertise, confidence and fundraising momentum of anyone who raises money through major gifts or trusts.

It includes:

  • Four full-day fundraising masterclasses with Bright Spot founder, Rob Woods.
  • Three one-hour phone sessions with a Major Gifts Results Coach to help you solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club with monthly webinars and dozens of training bundles, including Mid Value Donor Strategies; Increasing your Gravitas to Win Hearts and Minds and Writing for Impact).
  • Copies of The Fundraiser Who Wanted More and How to be a Millionaire Magnet by Rob Woods.

Interested but still have questions?

Find out more

What kind of results can you expect?

  • Increased skill and confidence to influence trustees and colleagues.
  • Far more face-to-face meetings with potential and existing donors (most people at least DOUBLE the number of meetings they secure).
  • Better results from those meetings with donors and potential donors.
  • Far greater confidence and sense of momentum.
  • Improved results from your written proposals.

Some of the specific strategies you will learn:

  • How to persuade more wealthy prospects to meet you.
  • The Bright Spot Magic Formula for helping donors feel inspired to want to give/support.
  • The psychology of bold, confident fundraising – what it is and how to increase it.
  • How to apply the psychology of persuasion, including Professor Cialdini’s 6 Principles of Influence, to major gifts and trust fundraising.
  • How to avoid the three most common pitfalls when asking for a gift.
  • The one powerful tactic that helps you focus on the most lucrative activities.
  • Greater confidence, skill and results using the telephone.
  • The Bright Spot system for getting dramatically better results from events and networking.
  • Tried and tested strategies to help you take more action and build momentum.

Want to talk it through?

Our net programme starts on the 21st January 2020 and the four training dates are schedule for 21st January, 25th February, 22nd April, 23rd June.

If you’re interested but still have questions, schedule a call with a member of the Bright Spot team for a chat.

Find out more

The Bright Spot Guarantee

Investing in a Bright Spot Mastery Programme is completely risk-free. We’re so confident that you will find the training invaluable that, if after Day One of the training you’re not delighted, we’ll give you a FULL refund –

PLUS Bright Spot founder Rob Woods will write a cheque to your charity for £750.

Choose your Major Gifts Mastery Programme

Mastery Coaching Programme

A six-month programme of four one-hour phone sessions with a Bright Spot coach to solve your unique fundraising challenges.

Investment: £1,000*+VAT

Now £700 + vat with the Early Bird Discount!

Major Gifts Mastery Programme

A six-month programme including:

  • Four full-day fundraising masterclasses with Bright Spot founder, Rob Woods.
  • Three one-hour phone sessions with a Bright Spot Major Gifts Coach to help you solve your unique fundraising challenges.
  • Six-months’ access to the Bright Spot Members Club
  • Copies of The Fundraiser Who Wanted More and How to be a Millionaire Magnet by Rob Woods.

Investment: £1,897*+VAT

Now £1,597 + vat with the Early Bird Discount!

Major Gifts Mastery Platinum Programme

Everything included in the Major Gifts Mastery Programme PLUS an additional three one-hour phone sessions with a Bright Spot Major Gifts Coach to solve your unique fundraising challenges.

Investment: £2,500*+VAT

Now £2,295 + vat with the Early Bird Discount!

*Payment plans available on application.