How to increase fundraising income

Finding the treasure – three beliefs of very persuasive fundraisers

May 23rd 2017

If your job includes talking to donors / supporters, there is a major problem which is likely to harm your ability to positively influence them. Assuming that you have a clear desire to first understand and appreciate the donor’s point of view, before you go into very much detail about your charity’s work, the second... Read more

The Power of Priming – What to do if your hard work is still not getting results

May 16th 2017

Many fundraisers I know are working hard but still not getting the results they want. Effort is clearly important, but there is another less obvious tactic you can also apply to increase your chances of success. One powerful strategy is to deliberately engage your sub-conscious mind in achieving your results, through a technique called ‘priming’.... Read more

Resilient language – the second key to increased fundraising grit

April 24th 2017

‘No, I’m telling you I’ve looked everywhere…the whole train is packed. I’m telling you, soon as winter comes, everything turns to shit…’ I could not help but overhear the woman’s forlorn conversation into her mobile as I got off my train in Stafford last October. It’s true that the train was busy and quite a... Read more

The world is now so different – two ways to lead teams to match this new reality

November 23rd 2016

Blog Updated 26th May 2017   On the evening of 18 March 2014, long after most people had gone home, someone in the social media team at CRUK spotted a number of people posting selfies to raise cancer awareness using the hashtag #NoMakeUpSelfie. Not only did she notice the trend, but she felt empowered to react... Read more

Three ways to help your teams unite

August 30th 2016

 ‘Influencing donors and partners usually isn’t too tricky’ the fundraising director of one charity recently told me, ‘the hardest thing is getting everyone in the charity pulling in the same direction.’   Unfortunately, ‘working in silos’ is all too common. Psychologists shed some light on why it happens in organisations of all kinds through the... Read more

What prompts consumers and donors to buy / give?

August 24th 2016

 ‘People do not buy products and services’ suggests business coach Anthony Robbins, ‘they buy feelings and identities’.    One company that has achieved huge growth through applying this idea is Apple. As part of their 1997 Think Different campaign, they created the famous advert Crazy Ones, which shows footage of successful, creative rebels like The... Read more