Two techniques I learned from a professional story-teller

In 2002 I noticed that the fundraisers around me with outstanding results, used more specific stories when they chatted to supporters, than people who got merely ‘average’ or ‘good’ results.

My problem was I was not good at this. It was harder than it looked. So in order to get more confident, I enrolled for story-telling evening classes at an adult education college called City Lit.The techniques I learned from my tutor, herself a professional story-teller, made an immediate impact on my ability to help donors help want to give. My confidence and my results started to grow.
In this video, recorded at my Secrets of Successful Fundraising course, I share two little-known techniques you can apply to any spoken story to help your stories connect, so that more donors want to give.
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