Thursday 19th September 2019, London
One day masterclass
Free for Bright Spot Members Club subscribers
You raise dramatically MORE MONEY when you create surprise and delight FAR beyond what your supporter expected.
This strategy helped one hospice win five corporate pitches in a row; in another charity, for individual givers, in one split test it generated an increase in giving of 168%; and it generated a gift of £75,000 from one first time donor to EMMS International.
Wow your donors is a one-day masterclass and workshop to help you build the tactics, creativity and confidence to deliberately create more peak moments. You will hear dozens of examples from across fundraising disciplines to show you how to inspire your supporters by designing special ‘wow’ moments.
And given that a major barrier to fundraising growth is creating internal buy-in, the session will also help you apply the same tactics to help influence your colleagues.
“I used the techniques I learned on one of Rob’s courses to double the number of memberships I signed up every month. These strategies are really powerful.”
Sarah Jane O’Neill, Campaigns Director, Scouts
Most fundraisers have good intentions to go the extra mile but really struggle to follow through.
As Chip and Dan Heath demonstrate in their fine book The Power of Moments, not all moments are equal. Some stages in your supporter journey are much more important than others! What’s great about this its possible to dramatically increase income by creating more WOW at a few crucial times.
And because of the way social media now influences supporter decision-making, as the phenomenal growth of charities like Solar Aid demonstrates, creating standout surprises for your supporters is now more powerful than ever.
Excitingly, we’ve found you don’t need a big budget or to be a ‘creative type’ to successfully apply the WOW moments strategy.
Through our Major Gifts, Corporate Partnerships and Individual Giving Mastery Programmes for the last 6 years we’ve proved that anyone can make them work.
“I’ve found the Bright Spot training hugely helpful already. As an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.”
Kieran Cornwall Formerly of Cystic Fibrosis Trust and now at The Kings Fund
Rob Woods is an award-winning trainer and the author of several fundraising books including The Fundraiser Who Wanted More. Having spent 18 years in fundraising, he has been an independent coach and trainer for 13 years, helping more than 12,000 fundraisers, managers and directors.
His clients include massive charities like Oxford University, Save the Children and UNICEF UK and hundreds of small and medium sized charities. He has been a tutor for the Institute of Fundraising Academy for 12 years and is an adjunct Professor of Philanthropy at the University of Bologna.
“Bright Spot gave us a level of structure and insight for our end of year appeal that gave us some of the best results we’ve seen in years. Our e-mail open and click through rates went through the roof and we quadrupled our income for the appeal. Bright Spot always goes above and beyond bringing his experience and wisdom into everything they do.”
Emma Thompson, Director of Marketing and Communications, Equality Now
Any fundraiser or fundraising manager who wants to increase income by creating more inspired donors, partners and supporters. And anyone also who wants to more successfully influence their colleagues to support their fundraising project or fundraising in general.
The strategies will help you if you work in individual giving, corporate partnerships, community, events, major gifts, trusts, internal communications or if you manage any fundraising team.
In this dynamic masterclass we teach you the Four Crucial Elements framework that helps you design powerful, inspiring experiences; we share dozens of practical examples and we help you grow the confidence to apply them yourself.
“I’ve found the Bright Spot training incredibly helpful. For example, within 6 weeks of applying the Win That Pitch strategies, 3 of my team had won partnerships worth over £10,000.”
Dan McNally, formerly of British Heart Foundation and now Head of Hospice Fundraising at Sue Ryder
‘I’ve been receiving coaching with Bright Spot for three years, and it’s made a massive difference – my team now raise £1,000,000 more per year! These strategies work.”
Andy Sallnow, Head of Events, Prostate Cancer UK
Where does it take place?
The venue will be the offices of Amnesty, 17 – 25 New Inn Yard, London. EC2A 3EA.
What time does it start and finish?
The course will start at 10am and finish at 4.30pm
Can more than one person from our charity attend?
Yes, teams are welcome to attend. Please contact us to find out about group discounts.
I’ve been some of Bright Spot’s other courses and found them really helpful. Will this content be different?
Yes, this is a brand new course. Although we have taught a few of these concepts on some other courses, we have never before spent a whole day diving deep into this exciting wow your donors / peak moments strategy. Even if you know our work really well, you will leave having practiced many new techniques and having heard lots of new, inspiring examples and stories.