WW Your Donors

How to increase fundraising income with strategic ‘peak moments’

A one day masterclass from Bright Spot

Thursday 19th September 2019, London

NEW one day course to help you raise more money

Wow Your Donors

Come and join us on the 19th September 2019

What is Wow Your Donors?

You raise dramatically MORE MONEY when you create surprise and delight FAR beyond what your supporter expected.


This strategy helped one hospice win five corporate pitches in a row; in another charity, for individual givers, in one split test it generated an increase in giving of 168%; and it generated a gift of £75,000 from one first time donor to EMMS International.


Together with Individual Giving specialist Craig Linton, Rob Woods shares his expertise in Wow your donors, a one-day masterclass and workshop to help you build the tactics, creativity and confidence to deliberately create more peak moments.


You will hear dozens of examples from across fundraising disciplines to show you how to inspire your supporters by designing special ‘wow’ moments.


And given that a major barrier to fundraising growth is creating internal buy-in, the session will also help you apply the same tactics to help influence your colleagues.

Sarah Jane O'Neill

“I used the techniques I learned on one of Rob’s courses to double the number of memberships I signed up every month. These strategies are really powerful.”

Sarah Jane O’Neill, Campaigns Director, Scouts

Why we created Wow Your Donors

Most fundraisers have good intentions to go the extra mile but really struggle to follow through.


As Chip and Dan Heath demonstrate in their fine book The Power of Moments, not all moments are equal. Some stages in your supporter journey are much more important than others! What’s great about this its possible to dramatically increase income by creating more WOW at a few crucial times.


And because of the way social media now influences supporter decision-making, as the phenomenal growth of charities like Solar Aid demonstrates, creating standout surprises for your supporters is now more powerful than ever.


Excitingly, we’ve found you don’t need a big budget or to be a ‘creative type’ to successfully apply the WOW moments strategy.


Through our Major Gifts, Corporate Partnerships and Individual Giving Mastery Programmes for the last 6 years we’ve proved that anyone can make them work.

Kieran Cornwall Formerly of Cystic Fibrosis Trust and now at The Kings Fund

“I’ve found the Bright Spot training hugely helpful already. As an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.”

Kieran Cornwall Formerly of Cystic Fibrosis Trust and now at The Kings Fund

Rob Woods

About Rob

Rob Woods is an award-winning trainer and the author of several fundraising books including The Fundraiser Who Wanted More. Having spent 18 years in fundraising, he has been an independent coach and trainer for 13 years, helping more than 12,000 fundraisers, managers and directors.


His clients include massive charities like Oxford University, Save the Children and UNICEF UK and hundreds of small and medium sized charities. He has been a tutor for the Institute of Fundraising Academy for 12 years and is an adjunct Professor of Philanthropy at the University of Bologna.

Kenneth Darre

“I applied what I learned to our Christmas Appeal and it broke all historical records, with a more than 20% increase on the previous year.”

Kenneth Darre, Danish Mother’s Union

Do you say yes to any of the following?

  • Find it difficult to help the donors you meet feel truly inspired
  • Find it difficult to influence colleagues in other teams / or your own.
  • Struggle to find time to provide your donors with stewardship as much as you’d like
  • Believe your team could do more to improve the supporter experience, but feel that achieving this will be too much of a struggle.
  • Send donors / partners / supporters impact reports, but they still complain its not enough
  • Get frustrated that other teams don’t help you with your projects / care about fundraising
  • Struggle to secure meetings with donors / partners
  • Have tried to improve your supporter journey but the process was overwhelming / dragged on so long it fizzled out before any significant improvements being made

Who Is Wow Your Donors for?

Any fundraiser or fundraising manager who wants to increase income by creating more inspired donors, partners and supporters. And anyone also who wants to more successfully influence their colleagues to support their fundraising project or fundraising in general.


The strategies will help you if you work in individual giving, corporate partnerships, community, events, major gifts, trusts, internal communications or if you manage any fundraising team.


In this dynamic masterclass we teach you the Four Crucial Elements framework that helps you design powerful, inspiring experiences; we share dozens of practical examples and we help you grow the confidence to apply them yourself.


They include:


  • The precision WOW tactic that led to 168% increase in gifts from existing regular donors.
  • Donor Meetings that Inspire - How to design moments that help supporters feel more connected to the difference they’d make.
  • The Pret Strategy – how and when to ‘break the script’.
  • The creative way to get meetings with hard-to-reach companies (and how one charity used it to get two Dream 10 prospects to immediately call them to request a meeting.)
  • How to win more pitches – including the WOW tactic that so impressed one retail company, they ripped up their own rule book, cancelled the planned staff vote, and awarded the £250,000 partnership that same day.
  • The tactic that transformed the cooperation between the fundraising, finance and services teams of a medium sized charity. (One indicator of how fundraising-friendly the charity became was when the services team created a huge thank you party for the entire fundraising department. Has that ever happened in your charity?)
  • Learning to strategically create more delight for satisfied customers, which helped commercial organisations earn nine times more according to the Forrester Research.
  • Be able to share these techniques with your colleagues.
Dan Mcnally, Sue Ryder

“I’ve found the Bright Spot training incredibly helpful. For example, within 6 weeks of applying the Win That Pitch strategies, 3 of my team had won partnerships worth over £10,000.”

Dan McNally, formerly of British Heart Foundation and now Head of Hospice Fundraising at Sue Ryder

The Wow Your Donors masterclass will help you:

  • Strategically target the key opportunities most important in your donors’ journey
  • Create ‘wow’ personal experiences that you can implement systematically
  • Secure more buy-in internally to more donor-focussed fundraising strategies
  • Increase your confidence and skill to think in moments
  • Apply this mind-set and skill-set in your job straight away
Andy Sallnow, Head of Events, Prostate Cancer UK

‘I’ve been receiving coaching with Bright Spot for three years, and it’s made a massive difference – my team now raise £1,000,000 more per year! These strategies work.”

Andy Sallnow, Head of Events, Prostate Cancer UK

Frequently Asked Questions

Where does it take place?

The venue will be the offices of Amnesty, 17 – 25 New Inn Yard, London. EC2A 3EA.  


What time does it start and finish?

The course will start at 10am and finish at 4.30pm  


Can more than one person from our charity attend?

Yes, teams are welcome to attend. Please contact us to find out about group discounts.  


I’ve been some of Bright Spot’s other courses and found them really helpful. Will this content be different?

Yes, this is a brand new course. Although we have taught a few of these concepts on some other courses, we have never before spent a whole day diving deep into this exciting wow your donors / peak moments strategy. Even if you know our work really well, you will leave having practiced many new techniques and having heard lots of new, inspiring examples and stories.  

Bright Spot Guarantee

The Bright Spot Guarentee

“We’re so sure you’ll find this course helpful, that if at the end you’re not really pleased, we’ll give you a full refund and write a cheque to your charity for £50.”

Rob Woods, Founder of Bright Spot Fundraising

Book Your Place

Course Price 

£295 +vat

Super Early Bird Discount Price

£95 +vat



*OFFER ENDS 19th August 2019*

Wow Your Donors

Come and join us on the 19th September 2019